CRO & Personalisation Lead — Optimisation & Testing

Experian Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Healthcare - Bupa

Sharesave Scheme

25 days annual leave

Job summary

Experian Group is seeking an experienced Optimisation Manager to own the optimisation strategy and testing roadmap for our Consumer Services function, focusing on improving product performance through cross-sell and upsell experiments.

You'll lead targeting/personalisation, monitor conversion rates, and steer end-to-end testing within agile teams, translating insights into tangible improvements across journeys.

Qualifications

• Experience in CRO/optimisation/personalisation/e-commerce roles.
• Experience running targeted and personalised testing.
• Proven ability to improve conversion rates and test feature releases.
• Highly numerate and data driven.
• Able to manage multiple projects in a cross-functional environment.

Responsibilities

• Own and deliver optimisation strategy and testing roadmap.
• Lead targeting and personalisation enhancements and testing roadmap.
• Rigorously monitor conversion rate across commercial journeys and report.
• Lead end-to-end testing and manage delivery in agile processes.
• Map customer journeys and translate insights into improvements.

Skills

CRO

Optimisation

Personalisation

E-commerce

Data-driven

Cross-functional

Testing

Tools

Analytics tools

Session replay

A/B testing

Job description

Experian Group is seeking an experienced Optimisation Manager to own the optimisation strategy and testing roadmap for our Consumer Services function, focusing on improving product performance through cross-sell and upsell experiments.

You'll lead targeting/personalisation, monitor conversion rates, and steer end-to-end testing within agile teams, translating insights into tangible improvements across journeys.