CRO Manager

Apprentify Group; Wilmslow; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

25 days annual leave (plus bank hols)

Private medical insurance

Birthday Leave + Volunteer Day

Wilmslow HQ office-based

MacBook/Windows equipment provided

Induction and training

Career progression opportunities

Pension plan

Mental health and wellbeing support

The Loop discounts portal

Team events and socials

Job summary

Apprentify Group is seeking a hands-on CRO specialist to own conversion rate optimisation across its five brands. You will analyse performance, design and run A/B tests, and build a structured testing roadmap to scale successful variations.

The role is office-based in Wilmslow, with occasional travel to other offices. You will work closely with the Performance Marketing team and brand teams, reporting to the Performance Marketing Director.

Qualifications

• 2+ years' experience in CRO, digital marketing, growth marketing or a related role.
• Proven experience designing, running and evaluating A/B or multivariate tests.
• Strong analytical skills, including experience using GA4 or HubSpot to interpret performance and develop testing hypotheses.
• Understanding of landing page, email and paid advertising optimisation principles.
• Strong communication skills, with the ability to present findings and recommendations to stakeholders.
• A strong understanding of UX/UI principles and how they can be applied to improve usability and conversion.

Responsibilities

• Analyse performance data to identify opportunities and turn insight into action.
• Design and run A/B tests across websites, landing pages and paid creative.
• Optimise the end-to-end lead journey and measure impact.
• Develop versioned creative and build a structured testing roadmap across five brands.
• Work closely with the Performance Marketing team and brand teams to own channels and priorities.

Skills

CRO experience

A/B testing

Analytics (GA4/HubSpot)

Landing pages optimization

Stakeholder communication

UX/UI principles

HTML knowledge

Multi-brand experience

Personalisation tools

Ads platforms

Presentation design

Dashboard/reporting

Job description

WHO WE ARE

Apprentify Group is a portfolio of six companies, each with its own culture, personality and people. We're a fast-growing group operating across multiple brands, with ambitious plans for continued growth.

We need someone ready to own conversion rate optimisation across the Group's five brands, using data, experimentation, creative and UX thinking to improve the customer journey and deliver measurable growth.

THE QUICK FACTS

Location: Wilmslow, Cheshire – office based
Contract: Full-time, permanent
Start: Immediate or near-term
Travel: Occasional travel to our offices in Tadcaster, Manchester City Centre, Birmingham and London
DBS check required for all candidates

LIFE IN THE ROLE

The real work:Most of your time is spent analysing performance, identifying opportunities and turning insight into action. You'll design and run A/B tests across websites, landing pages and paid creative, optimise the end-to-end lead journey, and use data to understand what's working, what's not and what we should test next.

You’ll have genuine creative and analytical ownership, developing versioned creative, applying UX/UI principles and building a structured testing roadmap across five brands.

It's a fast-moving environment where testing and optimisation are continuous. The expectation isn't to run the occasional experiment, it's to consistently look for ways to improve conversion, prove impact and scale what works.

The environment: This is an office-based role where you'll work closely with the Performance Marketing team and wider brand teams. You won't be micromanaged, but you will be expected to take ownership of your channels, back your ideas with data and be accountable for measurable results. Apprentify is growing quickly; processes and priorities will evolve, and the people who thrive here see that as an opportunity to make an impact.

TEAM & CULTURE

You’ll join the Performance Marketing team, working closely with the Digital Acquisition Manager, brand teams, design, data and paid media specialists.

Reports to: Performance Marketing Director

How we work: Clear expectations, genuine ownership and a strong focus on measurable impact. We value people who are inquisitive, ambitious and willing to challenge how things are currently done.

THE HONEST HARD BIT
This isn't a role where you can run one test, write a report and move on. You'll be managing multiple brands, channels, tests and priorities at once, while continuously looking for the next opportunity to improve performance.

You'll need to be comfortable with pace, accountability and ambiguity. Your ideas will be challenged, your results will be scrutinised and you'll need to be able to explain with evidence why something worked, why it didn't and what you recommend doing next.

IS THIS FOR YOU?

You're naturally curious and constantly asking how something could perform better
You enjoy turning data into hypotheses, tests and measurable improvements
You're confident presenting your thinking and defending recommendations with evidence
You take genuine ownership of results and want to see your work make a measurable difference
You're comfortable operating in a fast-growing environment where priorities can shift

This is NOT for you if:
You prefer to wait for someone else to tell you what to test
You prefer slow, predictable work with limited change
You aren't comfortable being accountable for measurable performance
You rely on opinions rather than data when making decisions
You want testing to be an occasional part of your role rather than something you do continuously
You need a fully structured corporate environment to do your best work

WHAT YOU BRING

• 2+ years' experience in CRO, digital marketing, growth marketing or a related role

• Proven experience designing, running and evaluating A/B or multivariate tests

• Strong analytical skills, including experience using platforms such as GA4 or HubSpot to interpret performance and develop testing hypotheses

• Understanding of landing page, email and paid advertising optimisation principles

• Strong communication skills, with the ability to present findings and recommendations to stakeholders

• A strong understanding of UX/UI principles and how they can be applied to improve usability and conversion

Nice to have:

• HTML knowledge for landing page troubleshooting

• Experience working across multiple brands or business units

• Familiarity with CRO, testing and personalisation tools

• Knowledge of Google Ads, LinkedIn Ads or Meta

• Experience with presentation design and print collateral

• Experience building dashboards and reporting frameworks

WHAT WE OFFER

• Competitive salary

• 25 days annual leave (plus bank holidays), increasing by 1 day for each year served

• Private medical insurance through AXA

• Birthday Leave + Volunteer Day

• Office-based working from our Wilmslow HQ

• All IT equipment provided, with MacBook/Windows depending on preference

• Fully planned induction and training

• Ongoing professional development and career progression opportunities

• Pension plan

• Access to mental health and wellbeing support

• Benefits portal, The Loop, offering discounts and perks across hundreds of retailers and services

• Regular company-wide events and team socials

THE INTERVIEW PROCESS [confirmed with HM]

Recruiter call: An initial conversation with our Talent team to discuss your experience, motivation, salary expectations and key logistics, including notice period and right to work.

Stage 2 interview – Competency interview (Microsoft Teams): A 45-minute interview with the Performance Marketing Director, and Digital Acquisition Manager. We'll explore your experience running CRO and A/B tests, your analytical approach, stakeholder communication and how you demonstrate the key attributes we're looking for.

Stage 3 – Task, presentation & final discussion (in person): You'll be asked to prepare a short CRO test plan or case study in advance and present your thinking to the panel at our Wilmslow HQ. You'll then take part in a deeper discussion around your approach, experience and suitability for the role. This stage will last approximately 2 hours.

Please note: The postholder will be required to undergo appropriate pre-employment checks prior to starting work, including a reference check.

At Apprentify, we are committed to creating a diverse and inclusive workforce that reflects the communities we serve. We welcome and encourage applications from people of all backgrounds, particularly those who are currently underrepresented in our workforce. We value different perspectives, lived experiences and ways of thinking and we recognise the positive impact they have on our learners, our culture and our organisation.

We are dedicated to removing barriers in our recruitment process and will provide reasonable adjustments where needed to ensure all candidates have a fair opportunity to succeed.

If you have any questions about the application process or would like to discuss reasonable adjustments, please get in touch with us – we’re here to support you.