CRO Lead

Propeller; London; Hybrid; GBP 35,000 - 65,000; Full time

Job summary

Join a dynamic digital agency that thrives on creativity and innovation! As a key player in the team, you will leverage your expertise in conversion rate optimization (CRO) to drive impactful changes for a diverse range of clients in the hospitality and lifestyle sectors. Your role will involve executing large-scale A/B tests, leading workshops, and providing actionable insights to enhance business strategies. With a hybrid working model and a vibrant office environment in central London, you’ll enjoy a collaborative culture that values your contributions and offers numerous perks, including annual leave and social events. If you’re passionate about delivering high-quality work and making a difference, this opportunity is perfect for you.

Benefits

Free drinks & snacks

25 days annual leave

Regular social events

Birthday treats

Annual wellbeing budget

Qualifications

• Proven experience in executing and analyzing A/B tests for various clients.
• Strong analytical skills and ability to manage multiple projects.

Responsibilities

• Plan and implement CRO strategies to improve conversion rates.
• Lead client communication and manage CRO workshops.

Skills

A/B Testing

CRO Strategy

UX Research and Design

Web Performance Analytics

Google Analytics

Optimizely

VWO

Hotjar

Client Communication

Project Management

Tools

Google Analytics

Optimizely

VWO

Hotjar

Job description

We are Propeller – a 360° digital agency delivering exceptional online experiences. We form strategic digital partnerships with a broad array of clients with a focus on the hospitality, luxury and lifestyle sectors. Looking to join a brilliant team who love what they do? We’re a group of friendly, passionate people who care about our clients, our work and each other, whilst using exciting tech to help big and small brands grow online.

We will expect you to work in a hybrid model, working from our London office 3 days a week.

What you’ll need to succeed

• Compelling experience and a solid track record of ideating, executing and analysing large-scale A/B & Multivariate tests for a range of clients
• The ability to own A/B test and learn programmes, including the technical delivery of tests
• The ability to plan & implement the CRO strategy to drive improvements to conversion rate and other key KPIs
• Experience in UX research and design and advanced web performance analytics
• Solid experience in using CRO and analytics tools, such as Google Analytics, Optimizely, VWO, and Hotjar, to gather insights and inform optimisation efforts
• The ability to manage multiple CRO projects simultaneously, ensuring on-time and on-budget delivery
• Experience in providing actionable insights and data-driven recommendations to inform business strategies and decisions
• The ability to organise and lead CRO workshops
• The ability to lead client communication for CRO-related workstreams, working closely with the Account Management team, which manages the day-to-day relationship with clients

We’re looking for someone who is:

• An experienced CRO professional who can be client facing and efficient with CRO tools
• Strong analytical skills
• Organised, thorough, with a keen attention to detail
• An intuitive thinker who is willing to work autonomously
• Used to delivering to a high standard despite pressure of deadlines
• Consistently proud of the quality of their work
• Willing to speak up and put their opinion across
• An exceptional verbal and written communicator

It would be beneficial if additionally you had:

• Experience working within a digital agency
• Knowledge of SEO

What you get from us

• Central London office with our own bar, free drinks & snacks
• 25 days annual leave
• Regular social events and after work drinks
• Treats on your Birthday & at Christmas
• Annual budget for you to spend on your personal wellbeing

If this sounds like something you might like, and you feel you would make a difference to Propeller, we would love to hear from you. Please send your CV and a bit about yourself to [e-mail]