Conversion Rate Optimization Specialist

BAT; Greater London; On-site; GBP 35,000 - 65,000; Full time

Job summary

Join a forward-thinking company as a Conversion Rate Optimization Specialist, where you'll drive the digital transformation across eCommerce platforms. This role offers a unique opportunity to shape the consumer experience through innovative strategies and continuous improvement. Collaborate with cross-functional teams to enhance user satisfaction and deliver impactful results. If you're passionate about digital marketing and eager to make a difference in a dynamic environment, this position is perfect for you. Embrace the chance to grow professionally while contributing to a mission that prioritizes health and well-being.

Benefits

Market leading annual performance bonus

Diverse health plans

Access to online learning platforms

Personalized growth programs

Work-life balance initiatives

Continuous improvement opportunities

Qualifications

• 2+ years of experience in Digital Marketing, preferably in CRO or eCommerce.
• Strong project management skills with a proven track record.

Responsibilities

• Design CRO programs relevant for End Market’s consumers.
• Analyze the Consumer journey to identify opportunities.

Skills

Digital Marketing

CRO (Conversion Rate Optimization)

eCommerce

UI/UX Design

Performance Analytics

Project Management

Data Analysis

Communication Skills

Education

University degree in Digital Marketing, eCommerce, or User Experience Design

Tools

Excel

PowerPoint

Word

Adobe Suites

Google Suites

VWO

Optimizely

Job description

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco (UK) has an exciting opportunity for a Conversion Rate Optimization (CRO) Specialist in London, Chiswick.

We are seeking a CRO Specialist to join our dynamic Western Europe Digital & Omnichannel team.

Working in the Western Europe Area Consumer Experience Digital & Omnichannel team, you will be responsible for supporting the day-to-day management of the CRO activity across Western Europe Markets.

Together with the CRO Manager, you will be supporting:

1. Defining the CRO direction, approach, and testing routine across countries and websites in Western Europe.
2. Implementing a strategy of continuous change to our eCommerce Platforms.
3. Ensuring CRO is fully integrated into the rest of the Digital & Omnichannel strategies to drive continual growth and overall impact in our Digital channels through better UI/UX, aiming to drive improved consumer satisfaction and value.

The ideal candidate will have demonstrable experience in managing and delivering successful Omnichannel platforms, is commercially attuned, experienced in eCommerce activations, and has a passion for digital innovation, UI/UX design & performance analytics. They should be committed to enabling and contributing towards delivering business growth (NTO, Brand Equity) and exceptional consumer experiences (NPS, CSAT & Contactable Consumer Growth).

Your key responsibilities will include:

1. Working with End Market teams to design CRO programs that are relevant for End Market’s consumers, and in line with end market regulatory compliance.
2. Analyzing the Consumer journey to determine opportunities and pain points across the Omnichannel touchpoints.
3. Working with Agency Partners to validate and approve tests and report KPIs back to business.
4. Proactively connect, engage, partner, and foster relationships with cross-functional teams (i.e. Brand, Commercial, Consumer Experience, IDT, GBS, etc.) and Agency partners.
5. Support the identification of opportunities, dependencies, and key enablers; as well as identifying risks and developing mitigation approaches.

What are we looking for?

1. University degree, preferably majoring in Digital Marketing, eCommerce, or User Experience Design.
2. Minimum 2 years of experience in Digital Marketing roles, preferably in CRO, eCommerce, or Digital Analytics.
3. Strong marketing & commercial acumen and awareness of digital marketing trends.
4. Strong project management skills with a proven track record in delivering Digital Marketing & eCommerce programs.
5. Ability to work comfortably with data; presenting data, communicating insights, and recommendations clearly.
6. Experience in managing brand/ecommerce websites.
7. Proven track record in planning and managing complex programs and stakeholders.
8. Excellent communication skills in English, both verbal and written.
9. Hands-on and self-starter, with a strong sense of ownership.
10. Proficiency in Excel, PowerPoint, and Word. Familiarity with tools from Adobe Suites and Google Suites or VWO, Optimizely is beneficial.

What we offer you?

• Market leading annual performance bonus (subject to eligibility).
• Diverse health plans and initiatives for work-life balance.
• Access to online learning platforms and personalized growth programs.
• Continuous improvement within a transformative environment.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.

We view career breaks not as obstacles but as opportunities and encourage everyone to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations during the recruitment process, please inform the recruitment partner.