Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading digital agency in London seeks a CRO Manager to drive optimization strategies for high-profile clients like the Financial Times and Experian. This role involves managing testing roadmaps, collaborating with teams, and developing a skilled CRO team. Join a vibrant workplace with a focus on well-being, flexibility, and professional growth.

Benefits

Award-winning culture

Covent Garden office

Work-life flexibility

Twice-yearly bonuses

Subsidised gym membership

Qualifications

• 3+ years in CRO or UX optimisation, ideally agency-side.
• Solid experience with testing platforms and data tools.
• Bonus: knowledge of HTML/CSS/JS.

Responsibilities

• Own and lead testing strategies and CRO roadmaps.
• Translate data into insights using analytics tools.
• Coach and develop a growing CRO team.

Skills

Analytical mindset

Excellent communication

Client-handling skills

Tools

GA4

Optimizely

VWO

Adobe Analytics

Mixpanel

Job description

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Conversion Rate Optimisation (CRO) Manager, london

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Client:

In Digital

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

23.05.2025

Expiry Date:

07.07.2025

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Job Description:

We’re In Digital – one of the UK’s Best Workplaces – and we’re on the lookout for a CRO Manager to lead game-changing optimisation strategies for some of the most exciting brands in the world.

You’ll work directly with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a team of CRO specialists, and shaping impactful digital journeys.

What You’ll Be Doing:

• Own and lead testing strategies and CRO roadmaps for multiple clients across sectors
• Use tools like Optimizely, VWO, Piano or Zephr to design, run and evaluate A/B and multivariate tests
• Translate data into insights using GA4 (must-have), Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with front-end developers, UX designers, and strategists to bring tests to life
• Coach and develop a growing CRO team, helping shape the future of In Digital’s optimisation offering
• Build strong client relationships as a trusted advisor on all things experimentation and UX

What You’ll Bring:

• 3+ years in CRO or UX optimisation, ideally agency-side
• Solid experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 is essential)
• Analytical mindset: you’re confident with data, statistics, and experimentation principles
• Excellent communication and client-handling skills
• Bonus: knowledge of HTML/CSS/JS (but don’t worry, we’ve got front-end devs to support you)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, with a focus on well-being and personal development
• Covent Garden office: Work from a vibrant central London space with a private bar, great coffee, and plenty of spots to eat
• Big-name clients, startup spirit: Get the best of both worlds – large client exposure with the agility of a boutique agency
• Work-life flexibility: Hybrid setup and working-from-abroad
• Growth and impact: Be at the forefront of experimentation strategy, with a clear path to leadership
• Twice-yearly bonuses, regular team socials, subsidised gym membership, and more