CRM & Web Growth Specialist

BYD EUROPE; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

BYD Europe is seeking a CRM & Web Specialist to manage CRM and website operations, delivering engaging customer communications and optimising the digital experience across channels. You will own day‑to‑day CRM operations, plan email campaigns, develop automated journeys, monitor performance, and collaborate with Marketing, Analytics, and Creative to drive engagement and lead generation.

Strong knowledge of HubSpot/Salesforce, CMS (WordPress/Drupal), and web analytics is essential; a marketing

Qualifications

• Bachelor’s or equivalent in Marketing or related field.
• 3–5 years in CRM and website management in digital marketing or e‑commerce.
• Hands-on experience with CRM platforms (HubSpot, Salesforce, Adobe Campaign).
• Experience with CMS (WordPress, Drupal, Sitecore) and web analytics.
• Strong SEO, UX, tracking, and conversion optimization knowledge.
• Experience planning and executing email campaigns and automated journeys.
• Excellent project management and stakeholder collaboration.

Responsibilities

• Manage day‑to‑day CRM operations, data quality, audiences, and campaigns.
• Plan, build, test, and deploy targeted email campaigns and journeys.
• Develop and optimise automated customer journeys by lifecycle stage.
• Monitor CRM performance metrics and report insights to stakeholders.
• Collaborate with cross‑functional teams to align CRM with campaigns and goals.
• Own website content updates, CMS management, SEO, and UX best practices.
• Analyse website data to improve traffic, engagement, and conversions.

Skills

CRM management

Email marketing

Customer journeys

Website analytics

Campaign optimization

Stakeholder collaboration

Data-driven decisions

Communication

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Salesforce

Adobe Campaign

WordPress

Google Analytics

Google Tag Manager

Job description

BYD Europe is seeking a CRM & Web Specialist to manage CRM and website operations, delivering engaging customer communications and optimising the digital experience across channels. You will own day‑to‑day CRM operations, plan email campaigns, develop automated journeys, monitor performance, and collaborate with Marketing, Analytics, and Creative to drive engagement and lead generation.

Strong knowledge of HubSpot/Salesforce, CMS (WordPress/Drupal), and web analytics is essential; a marketing