CRM Subscriptions Executive

Spotlight Sports Group; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

25 days holiday per year

Season Ticket Loan

Cycle to Work Scheme

Volunteer days

Job summary

Spotlight Sports Group is seeking a CRM Subscriptions Executive to lead personalised subscriber journeys via Braze across email, website and app. You will drive engagement, retention and revenue by leveraging data-driven insights and lifecycle campaigns.

Collaborating with Marketing, Product and Tech teams, you will own the CRM calendar, segment audiences, and run automated flows from onboarding to win-back, while testing strategies to optimise impact.

Qualifications

• Experience with Braze or equivalent enterprise CRM system.
• Strong understanding of subscription metrics (Churn, LTV, CAC).
• Ability to design lifecycle campaigns across multiple channels.

Responsibilities

• Lead development and automation of personalised subscriber journeys through Braze.
• Own CRM calendar aligned with product launches, promotions and events.
• Segment audiences using data to tailor content and offers.
• Run multi-channel campaigns to drive onboarding, upgrades, and win-back flows.
• Conduct A/B tests to optimise personalisation and results.

Skills

Braze

CRM

A/B testing

Data-driven

Tools

Braze

Job description

Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, Pickswise, myracing and Free Super Tips, as well as the international marketing agency ICS-digital and ICS-translate. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.

The CRM Subscriptions Executive is responsible for leading the development and automation of personalised subscriber journeys through Braze. Leveraging data-driven insights and innovative approaches, you will drive deep engagement with our journalism, improve operational efficiencies, and maximise subscription revenue. From winning back lapsed users, to long-term retention and churn prevention, you will use multi-channel campaigns to build loyalty across our digital platforms.

Key Accountabilities

• Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance reader engagement, habit formation, and long-term subscription retention.
• Owning the CRM calendar to closely align with product launches, promotions, major news events, and subscription promotional periods.
• Utilise customer data to segment audiences effectively, leveraging CRM tools to identify opportunities based on content consumption, paywall interactions, and current subscription tiers.
• Tailor content messaging and subscription offers based on reader preferences, reading habits, and specific lifecycle stages (e.g., anonymous user, registered user, trialist, active subscriber, at-risk/churning).
• Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending automated flows to drive incremental subscription value (e.g., onboarding series, premium upgrade campaigns, and win-back flows).
• Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
• Work closely with cross-functional teams such as Marketing, Commercial, Product, SEO, Tech & Data, to align initiatives with broader business goals.

• Previous experience working within a media, digital publishing, or newspaper environment, with a strong understanding of a subscription-first (B2C) business model is highly preferred.
• Knowledge of Braze (or equivalent enterprise CRM system) across campaign programming, conditional logic, A/B optimisation, data management, and identifying subscriber-level insights.
• Strong grasp of core subscription metrics (e.g., Churn, LTV, CAC, Trial Conversion Rate) and knowledge of how to use data to inform lifecycle design and drive habit-forming user behaviour (like daily reading or app adoption).
• High organisation skills, with meticulous attention to detail.
• Ability in interpreting results and communicating insights effectively to stakeholders.
• Comfortable with ambiguity and creating processes in complex environments to drive progress.
• Results-driven marketer with proven quantitative and analytical skills.

Qualifications

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.