CRM ENGAGEMENT MANAGER – SUBSCRIPTIONS

Harnham - Data & Analytics Recruitment; Greater London; On-site; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Private medical

Hybrid working

Parental leave

Wellbeing support

Pension

25 days holiday

Job summary

Harnham - Data & Analytics Recruitment in London seeks a CRM Engagement Manager to lead subscriptions lifecycle strategies, focusing on retention and payment recovery to reduce subscriber drop-off.

You will craft audience segmentation, customer journeys, testing plans and campaigns across Braze or similar platforms, with CDP ideas and cross-functional visibility into commercial impact.

Qualifications

• CRM/lifecycle marketing experience within subscriptions
• Experience with retention and customer engagement campaigns
• Exposure to CRM platforms such as Braze, Adobe Campaign or similar
• CDP experience beneficial
• Open to candidates stepping up from Executive level

Responsibilities

• Focus on reducing subscriber drop-off by improving communications for customers with failed, expired or declined payments.
• Work on audience segmentation, customer journeys, testing strategies and campaign optimisation to improve retention and customer experience

Skills

CRM marketing

Lifecycle marketing

Retention campaigns

Tools

Braze

Adobe Campaign

CDP

Job description

CRM Engagement Manager – Subscriptions

London / £38000 - £48000 annum

INFO

SALARY:

£38000 - £48000

LOCATION

London

Permanent

CRM Engagement Manager - Subscriptions

London | Hybrid (3 days office)
£48,000 + excellent benefits

A leading UK subscription business is looking for a CRM Engagement Manager to join their lifecycle team, focusing on customer retention and payment recovery strategy.

This role will focus on reducing subscriber drop-off by improving communications for customers with failed, expired or declined payments. You'll work on audience segmentation, customer journeys, testing strategies and campaign optimisation to improve retention and customer experience.

The role is highly strategic, with strong visibility across the business and the opportunity to make a direct commercial impact.

Requirements:

• CRM/lifecycle marketing experience within subscriptions

• Experience with retention and customer engagement campaigns

• Exposure to CRM platforms such as Braze, Adobe Campaign or similar

• CDP experience beneficial

• Open to candidates stepping up from Executive level

Excellent benefits package including private medical, hybrid working, enhanced parental leave, wellbeing support, pension and 25 days holiday.

2-stage interview process.