CRM Manager: Build Growth Across Brands (London, 4 Days)

ECW Search Ltd.; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension

EMI options

Lots of soft benefits

4 days in London

Job summary

ECW Search Ltd. is working with a fast-growing consumer goods business in London to recruit a CRM Manager who will own lifecycle marketing across multiple brands.

You will drive customer retention and lifetime value through enabled journeys and data-driven campaigns. You'll build audience segments, plan email campaigns, and lead loyalty/subscription programs, collaborating with Brand and Ecommerce teams as the business scales.

Qualifications

• 3+ years in CRM or Lifecycle Marketing within ecommerce, D2C or consumer brands.
• Strong CRM capability, data-driven mindset and automation experience.
• Ability to design and optimise customer journeys across multiple brands.
• Experience partnering with Brand, Ecommerce and Commercial teams.

Responsibilities

• Own the CRM strategy across multiple consumer brands.
• Build and optimise automated customer journeys using Klaviyo.
• Develop audience segmentation and personalised lifecycle campaigns.
• Plan and deliver email marketing campaigns that drive engagement and revenue.
• Launch and optimise loyalty, referral and subscription programmes.
• Analyse campaign performance and turn data into commercial recommendations.
• Collaborate with Brand Managers to align CRM with campaigns.
• Help shape the customer experience as new ecommerce marketplace launches.

Skills

CRM strategy

Lifecycle marketing

Email marketing

Audience segmentation

Data-driven decisions

Klaviyo

Ecommerce

Tools

Shopify

Loyalty platforms

Analytics tools

Subscription platforms

Job description

ECW Search Ltd. is working with a fast-growing consumer goods business in London to recruit a CRM Manager who will own lifecycle marketing across multiple brands.

You will drive customer retention and lifetime value through enabled journeys and data-driven campaigns. You'll build audience segments, plan email campaigns, and lead loyalty/subscription programs, collaborating with Brand and Ecommerce teams as the business scales.