CRM Product Lead — Dynamics 365 Transformation

Hansen Technologies; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Hansen Technologies is seeking a CRM Product Owner in London to own and enhance Microsoft Dynamics 365 for the Energy & Utilities segment. You will lead the move from Market to Dynamics 365 Customer Insights Journeys, ensuring seamless campaigns, lead management, and data continuity.

Close collaboration with Marketing, Sales, IT, and external partners will drive CRM improvements, forecasting, and commercial processes across regions.

Qualifications

• Experience owning and optimising CRM and marketing automation platforms.
• Strong track record delivering CRM implementations, migrations, and system enhancements.
• Experience managing product backlogs and driving platform adoption.
• Solid understanding of sales processes, forecasting, lead scoring, and marketing campaigns.

Responsibilities

• Own and manage Microsoft Dynamics 365 for Hansen's Energy & Utilities business.
• Lead migration from Market to Dynamics 365 Customer Insights Journeys; ensure campaigns, leads, reporting, and data continuity.
• Partner with Marketing, Sales, IT, Microsoft, and partners to deliver CRM and marketing automation enhancements.
• Prioritise and manage the Dynamics 365 product roadmap and evolve the platform beyond MVP.
• Improve forecasting, win probability modelling, and commercial processes across regions.
• Report to EVP Growth & GTM; transition to Revenue Operations over time.

Tools

Microsoft Dynamics 365

Market

Power BI

Job description

Hansen Technologies is seeking a CRM Product Owner in London to own and enhance Microsoft Dynamics 365 for the Energy & Utilities segment. You will lead the move from Market to Dynamics 365 Customer Insights Journeys, ensuring seamless campaigns, lead management, and data continuity.

Close collaboration with Marketing, Sales, IT, and external partners will drive CRM improvements, forecasting, and commercial processes across regions.