CRM Officer

Proactive Appointments; Cambridgeshire and Peterborough; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Proactive Appointments Ltd. is recruiting a CRM Officer for a forward-thinking UK higher-education organisation. The role is permanent with hybrid working (approx. 60% campus-based) and aims to plan and deliver data-driven CRM activity across the customer lifecycle.

You will run CRM campaigns, prepare data, and build dashboards to measure KPIs, working in an agile team and contributing to a new system and strategy. Strong communication and analytical skills are essential.

Qualifications

• Experience running CRM campaigns and channels.
• Hands-on experience with a CRM platform (Dynamics, Salesforce, Oracle or similar).
• Strong analytics to turn data into actionable insight.
• Confidence producing performance reports and dashboards (KPIs, trends).
• Clear communication and stakeholder management.

Responsibilities

• Support CRM programmes and end-to-end campaign delivery, including planning, testing and implementation.
• Preparing and segmenting customer data for targeted marketing activity.
• Delivering effective B2C and B2B digital CRM communications.
• Using large datasets to analyse performance and identify actionable insights.
• Building dashboards and reporting to measure KPIs and drive decision-making.
• Working within an agile team, including supporting the introduction of a new system/marketing strategy.
• Handling complex queries with sound judgement and delivering high-quality customer service.

Skills

CRM campaigns

CRM platforms

Data analysis

Dashboards reporting

Stakeholder management

Job description

CRM Officer

Hybrid working 3 days onsite

A forward-thinking UK higher-education organisation is looking for a CRM Officer to join a collaborative marketing team and help deliver data-driven, insight-led CRM activity. This is a permanent role with hybrid working (approx. 60% campus-based)

You’ll play a key part in planning and delivering CRM communications and campaigns, working across the full lifecycle from audience selection and data preparation through to testing, deployment, performance reporting and continuous optimisation.

What you’ll be doing

• Supporting CRM programmes and end-to-end campaign delivery, including planning, testing and implementation
• Preparing and segmenting customer data for targeted marketing activity
• Delivering effective B2C and B2B digital CRM communications
• Using large datasets to analyse performance and identify actionable insights
• Building dashboards and reporting to measure and communicate KPIs, evaluate markets/products and drive decision-making
• Working within an agile team, including supporting the introduction of a new system and/or marketing strategy
• Handling complex queries with sound judgement, escalating risks appropriately, and delivering a high standard of customer service

What we’re looking for

• Proven experience running CRM campaigns and understanding CRM principles and channels
• Hands‑on experience with a CRM platform (e.g. Microsoft Dynamics, Salesforce, Oracle, or similar)
• Strong analytical skills‑able to turn data into clear, actionable insight
• Confidence producing performance reporting and dashboards (KPIs, trends, outcomes)
• Clear communication and strong stakeholder management

CRM Officer

Due to the volume of applications received for positions, it will not be possible to respond to all applications and only applicants who are considered suitable for interview will be contacted.

Proactive Appointments Limited operates as an employment agency and employment business and is an equal opportunities organisation

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