CRM Marketing Manager

City IT; North East; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading technology company in the UK is seeking a CRM Manager to design data-led customer journeys that enhance loyalty and engagement. The role requires proven CRM experience, especially with Adobe Marketo Engage, and offers a collaborative work environment. Candidates will manage campaigns focusing on acquisition and retention in both B2B and B2C spaces.

Qualifications

• Proven experience in CRM or customer engagement roles.
• Hands-on experience with marketing automation platforms.
• Strong knowledge of segmentation and campaign management.

Responsibilities

• Own and deliver CRM strategy for B2B and B2C customers.
• Build optimal customer journeys using Marketo.
• Lead campaign roadmap and marketing operations processes.
• Collaborate with teams to execute campaigns.

Skills

CRM

Data-driven decision-making

Campaign management

Customer engagement

Segmentation

Tools

Adobe Marketo Engage

Salesforce

Microsoft Dynamics

Job description

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Help Us Shape Smarter Customer Connections

We're looking for a CRM Manager who's as curious about customer behaviour as they are passionate about personalisation. You'll play a leading role in designing meaningful, data-led customer journeys—helping us build loyalty, drive engagement, and grow value across our customer base.

This is a hands-on role with a real opportunity to shape strategy, work with Adobe Marketo Engage, and collaborate cross-functionally with marketers, analysts, creatives, and tech teams. If you love improving processes, champion data-driven decision-making, and craft communications that genuinely connect, we'd love to hear from you.

What You'll Do:

• Own and deliver the CRM strategy—focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
• Build and optimise customer journeys across email, SMS, in-app, and direct mail—using Marketo automation to deliver timely, relevant experiences.
• Lead the campaign roadmap and marketing operations processes—ensuring efficiency, quality, and impact.
• Collaborate with stakeholders across marketing, data, digital, IT, and external agencies to execute campaigns.
• Utilise segmentation, insights, and performance reporting to continuously improve campaigns—embracing test-and-learn approaches.

What You'll Bring - Must Haves:

• Proven experience in CRM, lifecycle marketing, or customer engagement roles (preferably in B2B or retail/trade environments).
• Hands-on experience managing marketing automation platforms—especially Adobe Marketo Engage.
• Strong knowledge of segmentation, campaign management, lifecycle programmes, and CRM data strategy.
• A process-oriented mindset—comfortable designing roadmaps, improving workflows, and managing complex projects.

Nice to Haves:

• Knowledge of Salesforce or Microsoft Dynamics integrations.
• Familiarity with GDPR, data governance, and email marketing best practices.
• Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).

Why Join Us?

At CEF, we believe in powering possibilities—including our people. Since 1951, we've grown from humble beginnings to become the UK's leading electrical wholesaler, maintaining a down-to-earth culture.

Our Digital Marketing team values your ideas, craftsmanship, and impact. We're a collaborative, curious, and supportive team excited about the future.

If you want a role where you can genuinely influence customer engagement, work flexibly, and be supported to excel, this could be the right opportunity for you.