CRM Marketing Manager

Vitality Corporate Services Limited; London; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

Join a dynamic and innovative company dedicated to improving health and well-being. This exciting role involves leveraging Salesforce Marketing Cloud to create personalized marketing campaigns that engage and inspire members. You'll collaborate with cross-functional teams to optimize campaign strategies, utilizing data-driven insights to enhance member experiences. With a focus on creativity and innovation, this position offers an opportunity to make a real impact in a supportive and inclusive environment. If you are passionate about marketing and want to be part of a purpose-driven organization, this is the perfect opportunity for you!

Benefits

Bonus Schemes

Pension matching up to 12%

Health insurance

Life Assurance

Flexible working hours

Career development opportunities

Qualifications

• Proven experience with Salesforce Marketing Cloud and data segmentation.
• Hands-on experience with HTML and SQL for campaign management.

Responsibilities

• Support CRM marketing strategy and manage campaign execution.
• Identify opportunities for automation and enhanced personalization.

Skills

Salesforce Marketing Cloud

Data Segmentation

SQL

HTML

Stakeholder Management

Analytical Skills

Attention to Detail

Tools

Email Studio

Journey Builder

Automation/Query Studio

Job description

About The Role

Team –CRM - Marketing

Working Pattern - Hybrid – 2 days per week in either the Vitality Bournemouth or London offices. Full-time hours.

Top 3 skills needed for this role:

• Knowledge of Salesforce Marketing Cloud (SFMC)
• Customer Orientated thinker
• High attention to detail

What this role is all about:

At Vitality, our focus is on engaging members in the Vitality Programme to help them live healthier lives, with diverse campaigns including discounts, prize draws, and health tips. We're big on personalisation and segmentation to meet our members' needs, using data intelligently. You'll collaborate with Marketing and other teams to deliver impactful campaigns, supported by CRM, design, and copywriting teams. Reporting skills are essential, with analytics support available.

Our brand identity is unique, avoiding stock photography and insurance jargon. While email is our primary communication channel, we also use SMS and push notifications. If you have experience with these, that's a bonus!

Key Actions

• Strategy
  • Provide advice to stakeholders throughout the end-to-end campaign process around segmentation, design, expected engagement, and automation.
  • Support the Senior CRM Marketing Manager in the creation and implementation of the CRM marketing strategy leading to development in process, best practice, and innovation.
• Execution
  • Identify and implement opportunities for enhanced personalisation to drive increased engagement.
  • Manage stakeholder relationships to get the best results from campaigns.
  • Identify and develop testing opportunities and methods to optimise campaign engagement.
  • Continuously develop and grow the creative approach of Vitality comms alongside our design team, while keeping within our brand guidelines.
  • Identify and implement change around opportunities for automation to remove manual processes.
  • Take an innovation-first approach to Vitality comms utilising internal experts, AI, and first-party data to drive decision-making.
  • Regularly communicate campaign schedules to business areas to make sure demand is planned for.
  • Manage relationships with other cross-functional teams.
• Best Practice
  • Attend internal or external webinars, conferences, seminars, or courses as appropriate to keep up-to-speed with the latest evolutions with comms trends, data protection, and GDPR best practices.

What do you need to thrive?

• Proven experience working with Salesforce Marketing Cloud, especially Email Studio, Journey Builder, and Automation/Query Studio
• Proven experience in data segmentation and complex dynamic content rulings (SFMC rule builder or AMPScript)
• Competent understanding and implementation of SQL
• Hands-on experience with HTML – high level of understanding and confident in editing/troubleshooting
• High attention to detail across data, design, and copy
• Strong stakeholder management skills
• Excellent analytical and numerical skills

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.

Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where, and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail, and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About The Company

We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024! Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place. We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Diversity & Inclusion

We’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. To learn more please visit our Careers page.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.