CRM Marketing Executive (12-Month Contract) - Hybrid

Confidential; East Grinstead; Hybrid; GBP 33,000 - 35,000; Full time

Job summary

The Caravan and Motorhome Club is seeking a CRM-focused Senior Marketing Executive for a 12-month fixed-term contract in East Grinstead. The role delivers multi-channel campaigns across CRM, email, newsletters, and app notifications to UK and Overseas accommodations, reporting to Marketing Managers.

Hybrid working, 35 hours/week, with no direct reports. You will help shape the CRM strategy, identify member segments, and drive personalised communications to boost engagement and bookings while

Qualifications

• A degree in a related subject, or equivalent practical marketing or CRM experience.
• At least 3 years' experience delivering multi-channel B2C marketing campaigns, with a strong focus on CRM.
• Experience running campaigns across a range of digital channels.
• The ability to manage several campaigns at once, prioritise well and meet deadlines.
• Strong written and verbal communication skills, with experience managing stakeholders.
• Commercial awareness and confidence with numbers, with the ability to interpret data and turn it into clear actions.
• A well-organised approach, comfortable working independently and as part of a team.
• Excellent copywriting skills and close attention to detail.

Responsibilities

• Managing campaigns from brief to reporting across CRM, email, e-newsletter, the Club magazine, app push notifications and SMS.
• Working with Marketing Managers and product owners to agree priorities and recommend ways to improve marketing performance.
• Creating marketing communication plans and working with channel owners to keep them on track and on deadline.
• Writing and presenting marketing briefs for internal teams and external agencies.
• Tracking campaign performance against agreed KPIs and recommending changes for future activity.
• Working with the Club's CRM agency to segment and target the member database with personalised, relevant messages.
• Creating content across all channels, including copywriting and sourcing images.
• Proofreading communications and checking details with product teams so everything is accurate.
• Supporting budget management, including processing POs and invoices on time and recording spend accurately.

Education

Degree in marketing or related subject

3+ years in multi-channel B2C marketing

CRM and data-driven marketing

Copywriting and content creation

Stakeholder management

Budget management and reporting

Job description

The Caravan and Motorhome Club is seeking a CRM-focused Senior Marketing Executive for a 12-month fixed-term contract in East Grinstead. The role delivers multi-channel campaigns across CRM, email, newsletters, and app notifications to UK and Overseas accommodations, reporting to Marketing Managers.

Hybrid working, 35 hours/week, with no direct reports. You will help shape the CRM strategy, identify member segments, and drive personalised communications to boost engagement and bookings while