CRM Marketing Executive

Asthon A/S; Ellesmere Port; On-site; GBP 28,000 - 30,000; Full time

Job summary

An established industry player is seeking a Marketing Executive to join their dynamic team in Chester. In this pivotal role, you will collaborate with management to enhance the employee lifecycle and support CRM strategies aimed at boosting customer loyalty. Your expertise in email marketing campaigns, from planning to execution, will be crucial in delivering impactful results. This innovative company offers a competitive salary and a comprehensive benefits package, including holiday allowances and a pension scheme. If you're passionate about digital marketing and eager to make a difference, this is the perfect opportunity for you.

Benefits

23 days holiday rising 1 day per year

Company Pension Scheme

Discounted personal holidays

Competitive Benefits Package

Eye Care

Life Insurance

Retail Discounts

L&D Funding

Qualifications

• Experience in CRM marketing and digital marketing is essential.
• Strong understanding of marketing automation tools required.

Responsibilities

• Support CRM strategy to improve customer loyalty and retention.
• Manage monthly email marketing calendar and campaign execution.

Skills

CRM Marketing

Digital Marketing

Marketing Automation Tools

Email Campaign Development

A/B Testing

Project Management

Tools

Google Analytics

Job description

Recruit4staff is proud to be representing their client, a leading Chester-based tour operator in their search for an experienced Marketing Executive to work in their busy office based in Chester.

For the successful Marketing Executive our client is offering:

• £28,000 - £30,000 per annum
• Days role, Monday - Friday
• Permanent role
• 23 days holiday rising 1 day per year (up to 25) + Bank Holidays
• Company Pension Scheme
• Discounted personal holidays
• Competitive Benefits Package Inc. Eye Care, Life Insurance, Retail Discounts, L&D Funding

The Role of the Marketing Executive:

• Responsible for working closely with all levels of management within the business in order to provide support in all areas of the employee lifecycle
• Supporting the CRM strategy to improve customer loyalty and retention
• Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
• Manage monthly email marketing calendar
• Deliver flawless campaign execution by working to agreed processes and SLAs
• Ensuring marketing is delivered against the agreed tone of voice and brand guidelines
• Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
• Analyse the performance of email marketing campaigns to provide actionable insights and improvements for future development
• Manage reporting of regular email campaigns, comparing performance against the targets, and communicating to internal stakeholders.
• Identify new target audiences for email campaigns
• Assist with day-to-day administration tasks

What our client is looking for in a Marketing Executive:

• Experience in CRM marketing - ESSENTIAL
• Proven experience in a digital marketing position / similar role - ESSENTIAL
• Strong understanding of marketing automation tools
• Experience of end-to-end email campaign development and automation - ESSENTIAL
• Experience with A/B testing
• Strong project management skills

Key skills or similar Job titles: Marketing Executive, CRM Executive, Marketing Associate, Marketing Supervisor

Commutable from: Chester, Wrexham, Runcorn, Warrington, Llay, Buckley, Flint, Deeside

For further information about this and other positions please apply now.