CRM Manager (Sportsbook)

Harnham; Manchester; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Fully remote (UK)

Autonomy from day one

Exposure to senior leadership

Job summary

Harnham is hiring a CRM Manager for an established international online gaming and sportsbook business, focusing on customer engagement, retention and revenue across UK and European markets.

You will own CRM activity for Sportsbook customers in the UK and selected European markets, balancing hands-on execution with leadership. You’ll plan, execute, analyse, and optimise campaigns while shaping retention strategy across the business.

Qualifications

• CRM, retention, or lifecycle marketing experience.
• Strong analytical and data-driven mindset.
• Experience building and optimising CRM campaigns.
• Comfortable working autonomously and taking ownership.
• Strong stakeholder management and communication skills.
• Interest in sport and understanding of major sporting events relevant to UK audiences.

Responsibilities

• Understand customer behaviour and segmentation across the Sportsbook base.
• Plan and execute CRM campaigns across Email, SMS, Push, and In-app messaging.
• Analyse campaign performance and recommend improvements to increase engagement, conversions, and retention.
• Monitor daily player activity and deliver targeted promotions and offers.
• Develop and optimise automated customer journeys and trigger-based campaigns.
• Lead A/B testing and personalisation strategies.
• Work with Acquisition, Compliance, and other teams to ensure campaign delivery.
• Line manage and support two CRM Executives.

Skills

CRM

Retention marketing

Lifecycle marketing

Analytical mindset

Stakeholder management

Team management

Campaign planning

Tools

CRM platforms

Job description

£45,000-£50,000

Fully Remote (UK)

UK & Sweden Markets

I'm hiring a CRM Manager for an established international online gaming and sportsbook business, helping drive customer engagement, retention, and revenue across key European markets.

This is a fantastic opportunity for a hands-on CRM professional who enjoys combining customer insight, campaign execution, and performance optimisation in a fast‑paced digital environment.

The company

A well‑established online gaming and sports betting business operating across multiple international markets, with a particularly strong presence in the UK and Mexico.

The business combines a modern, digital‑first culture with the scale and backing of a long‑established global operator. The CRM team works closely with commercial, acquisition, and product functions to maximise customer engagement and long‑term value.

The role

Reporting into the Head of CRM, you'll take ownership of CRM activity across Sportsbook customers in the UK and selected European markets.

This is a managerial role, with two CRM Executives reporting into you, but it remains highly hands‑on. You'll be responsible for planning, executing, analysing, and optimising campaigns while helping shape retention strategy across the business.

What you'll be doing

• Build a deep understanding of customer behaviour and segmentation across the Sportsbook customer base.
• Plan and executeCRM campaigns across:
  • Email
  • SMS
  • Push notifications
  • In-app messaging
• Analyse campaign performance and recommend improvements to increase engagement, conversion, and retention.
• Monitor daily player activity and deliver targeted promotions and offers.
• Develop and optimise automated customer journeys and trigger-based campaigns.
• Lead A/B testing initiatives and personalisation strategies.
• Work closely with Acquisition, Compliance, and other teams to ensure successful campaign delivery.
• Line manage and support two CRM Executives.

What they're looking for

Must-haves

• CRM, retention, or lifecycle marketing experience
• Strong analytical and data-driven mindset
• Experience building and optimising CRM campaigns
• Comfortable working autonomously and taking ownership
• Strong stakeholder management and communication skills
• Interest in sport and understanding of major sporting events relevant to UK audiences

Highly desirable

• Gaming, gambling, sportsbook, betting, or entertainment experience
• CRM platform experience
• A/B testing and customer journey management
• Previous exposure to customer segmentation and behavioural targeting
• Experience mentoring or managing junior team members

Nice to have

• Playtech IMS experience
• International CRM experience

Why this role?

• Fully remote working
• Autonomy and ownership from day one
• Direct exposure to senior leadership, including the CEO
• Work across multiple international markets
• Manage and develop a small CRM team
• Strong opportunity to influence retention and commercial performance

Package

• £45,000-£50,000 salary
• Fully remote (UK)
• Growing international business
• Collaborative and entrepreneurial environment
• Exposure across Sportsbook and wider CRM strategy

Interview Process

• Introductory interview
• Final interview

The process is designed to move quickly for the right candidate.