CRM Manager (GB/IE)

The Miele Group; Abingdon; Hybrid; GBP 42,000 - 45,000; Full time

Benefits offered by this job

Bonus scheme up to 5%

Staff discounts on Miele products

Health cash plan and eye tests

Gym membership discounts

Financial advice and recognition

Job summary

The Miele Group in Abingdon is seeking an organised CRM Manager to lead our CRM strategy for GB, driving customer acquisition, engagement and retention. You will own lifecycle journeys and coordinate global and local teams to deliver campaigns that align with commercial priorities.

We offer a salary up to £45,000 plus a competitive benefits package, with hybrid working options and an upcoming move of offices to Reading in Spring 2027.

Qualifications

• At least 3 years in a marketing or digital marketing role, with a minimum of 2 years CRM experience.
• Consumer‑focused thinking with a performance‑driven approach to deliver measurable results.
• Strong attention to detail and accuracy in work.
• Business acumen and a commercial mindset are essential.
• Excellent organizational, administrative and time management skills.
• Able to work under pressure and consistently meet deadlines.
• Collaborative, communicates clearly and confidently.

Responsibilities

• Lead the CRM strategy for Miele GB to drive acquisition, engagement, retention and lifetime value through data-led lifecycle marketing initiatives.
• Execute end-to-end CRM campaigns from strategy through build and localisation of email templates.
• Own and evolve lifecycle journeys: onboarding, activation, engagement, basket abandonment, win-back and re-engagement.
• Plan the CRM calendar balancing frequency, relevance and commercial priorities with health of programmes.
• Maximise customer lifetime value and retention through data analysis and insights.
• Define data acquisition strategy in line with activations from Events, Partnerships, Brand & Communications.
• Create and maintain customer segments for personalised communications.
• Define and monitor customer-centric KPIs with Global CRM team.
• Collaborate with local stakeholders and Global CRM team to align plans with business priorities.
• Lead relationship with Global CRM team to align local market requirements with global strategy.

Skills

CRM experience

Marketing experience

Attention to detail

Commercial mindset

Organizational skills

Team collaboration

Communication skills

Deadline orientation

Job description

On-site

About the role

Miele is seeking a highly organised, commercially driven CRM Manager to join a dedicated and passionate team at an exciting time of growth for the business. You will work in a dynamic, fast-paced environment with a supportive and collaborative team.

We strive to make our workplace and culture as future-ready as our world-renowned products. Join a company that has evolved since 1899 and help us continue delivering our philosophy of being “Immer Besser”

Your Responsibilities

• Management and implementation of the CRM strategy for Miele GB, driving customer acquisition, engagement, retention and lifetime value through data-led lifecycle marketing initiatives.
• CRM execution end-to-end from strategy, through build and localisation of email templates, to execution of timely, relevant and engaging campaigns driving commercial performance.
• Own and evolve core lifecycle journeys, including onboarding, activation, engagement, basket abandonment, win-back and re-engagement from strategy through build and optimisation.
• Plan and execute CRM calendar balancing frequency, relevance, and commercial priorities against the health of our lifecycle programmes.
• Responsible for maximising customer lifetime value and retention.
• Define strategy and plan for customer data acquisition in alignment with Events, Partnerships, Brand & Communications activations.
• Create and maintain customer segments to develop personalised and relevant communications.
• Define and monitor customer-centric KPIs in alignment with Global CRM team.
• Manage and analyse customer data to gain insights into customer behaviour and make strategic decisions.
• Collaboration with local stakeholders including Head of Digital Marketing, and the wider Marketing, Category and Service teams on content and calendar to deliver CRM campaigns aligned to business and commercial priorities.
• Lead relationship with Global CRM team, aligning local market requirements with global strategy, programmes and best practice.

What we are looking for

• You bring at least 3 years of experience in a marketing or digital marketing role, with at least 2 years CRM experience
• You apply consumer-focused thinking and take a performance-driven approach to deliver measurable results
• You demonstrate excellent attention to detail with a strong focus on accuracy
• You demonstrate business acumen and a commercial mindset
• You show strong organisational, administrative, and time management skills
• You remain effective under pressure and consistently meet deadlines
• You work collaboratively with others and communicate clearly and confidently

What we offer

• A salary of up to £45,000 dependent on experience plus a competitive benefits package
• A bonus scheme of up to 5% of salary
• Extensive discounts on Miele products for you, your family, and your friends
• Discounted gym membership
• An extensive health cash plan and free eye tests
• Additional benefits including financial advice, recognition schemes, and more

Additional information

This is a full-time position currently based in Abingdon with an office move to central Reading planned for Spring 2027. Hybrid working options are available.

We welcome applications from people of all backgrounds and experiences. We are committed to building an inclusive workplace where everyone can thrive.