Product data analyst in fintech

SumUp; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

London office – central London Bridge

Virtual Stock Option programme

28 days paid leave

L&D budget for conferences

Private health insurance

Retirement scheme

Life insurance

Sabbatical after 3 years

Referral bonus

Job summary

SumUp is seeking an analytics leader to own the KPI framework for SumUp Consumer, connecting user behavior to commercial outcomes. You will evaluate CAC, channel performance and downstream value, while partnering with Risk, Fraud, Product, Growth and Finance to surface trends and opportunities.

You will design experiments, size opportunities, and build trusted reporting to empower teams. This role combines rigorous analysis with strategic influence in a London-based office.

Qualifications

• You form your own view of why something happened and what the business should do about it, influencing senior stakeholders.
• You understand digital consumer economics: acquisition, activation, retention, churn, LTV and unit economics.

Responsibilities

• Own KPI framework end-to-end, define metrics, measurements and link behavior to outcomes.
• Evaluate growth quality: CAC, source attribution, channel performance and downstream value.
• Collaborate with Risk and Anti-Fraud to include fraud risk in evaluation.
• Diagnose drop-off between acquisition and activation; analyze repeat usage and lifetime value.
• Design and analyse A/B tests and product experiments for impact.
• Help Product Managers size opportunities and judge feature impact.
• Act as analytics partner to Consumer leadership, Product, Growth, Finance and Risk.
• Challenge assumptions and metric definitions with evidence.
• Build reporting and enable self-serve insights across teams.
• Leverage AI/LLM techniques to speed up analysis and insight generation.

Skills

Product analytics

SQL

Data warehouses

Funnel analysis

Cohort analysis

A/B testing

Stakeholder management

Storytelling with data

Python or R

Visualization tools

Tools

Snowflake

BigQuery

Tableau

Looker

Power BI

dbt

AppsFlyer

Google Analytics

Python

Job description

Описание

SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants with a tap, send money to friends, track their spending and earn loyalty rewards along the way. As we grow SumUp Consumer across new markets and features, we need sharp, reliable insight into how people discover, adopt and use the product — and how that behaviour translates If you want to be the person leadership turns to for an honest read of the business, and to see your analysis change real product and commercial decisions, this role is for you.

Задачи

• Own the SumUp Consumer KPI framework end to end — defining which metrics matter, how they're measured and how they connect customer behaviour to commercial outcomes.
• Evaluate the quality of our growth: CAC, source attribution, channel performance and downstream customer value, separating headline growth from sustainable growth.
• Work with Risk and Anti-Fraud so fraud, abuse and economic loss are built into how we judge customers, channels and markets.
• Diagnose where customers drop out between acquisition and activation, and which behaviours drive repeat usage, retention and lifetime value.
• Design and analyse A/B tests and product experiments, assessing both customer and commercial impact.
• Help Product Managers size opportunities and judge whether shipped features delivered the outcomes they promised.
• Act as an independent analytical partner to Consumer leadership and to Product, Growth, Finance and Risk — proactively surfacing trends, risks and opportunities rather than waiting for requests.
• Challenge assumptions, metric definitions and interpretations constructively when the evidence points elsewhere.
• Build trusted reporting and help teams self-serve routine questions, so your time goes on the problems that matter most.
• Use AI and LLM-assisted techniques to speed up analysis, customer understanding and insight generation.

Требования

• You form your own view of why something happened and what the business should do about it — not just report what happened. You've influenced senior stakeholders with data, including changing a decision or overturning a long-held assumption. You understand the economics of a digital consumer product: acquisition, activation, retention, churn, customer lifetime value and unit economics. You're fluent in product analytics — funnel, cohort, segmentation and behavioural analysis. You have strong SQL and are comfortable querying, analysing and validating data in a cloud data warehouse such as Snowflake, BigQuery or similar. You use a visualisation tool such as Tableau, Looker or Power BI to build reporting that stakeholders actually rely on. You turn ambiguous questions into structured analysis and tell a clear, concise story to technical and non technical audiences alike. You prioritise by business impact and are comfortable managing several stakeholders and workstreams at once.
• Будет плюсом: Experience in consumer fintech, banking, payments or financial services; Growth or marketing analytics experience, including attribution, CAC and channel performance (e.g. AppsFlyer, Google Analytics); Experience modelling customer lifetime value or unit economics; Experience partnering with fraud, abuse or risk teams; Depth in experimentation design and the statistics behind it; Familiarity with dbt or experience working alongside Analytics Engineers; Python or R for advanced analysis

Условия

• Competitive salary Office-first setup Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair.
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
• Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team