CRM Manager

JR United Kingdom; Sunderland; On-site; GBP 35,000 - 50,000; Full time

Job summary

A fast-growing fashion e-commerce brand in the UK is seeking a CRM Manager to enhance customer engagement and retention through strategic data-driven initiatives. This role involves utilizing Klaviyo for marketing campaigns and requires strong analytical skills combined with practical experience in CRM management and email marketing.

Qualifications

• 3+ years of experience in CRM or email marketing.
• Proven hands-on experience with Klaviyo.
• Excellent communication skills and attention to detail.

Responsibilities

• Develop and implement CRM strategies across email and SMS.
• Manage email campaigns using Klaviyo.
• Analyze campaign performance to improve KPIs.

Skills

CRM Management

Email Marketing

Data Analysis

Segmentation

A/B Testing

Tools

Klaviyo

Job description

Social network you want to login/join with:

sunderland, tyne and wear, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

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Job Views:

8

Posted:

07.06.2025

Expiry Date:

22.07.2025

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Job Description:

Central Employment are working a fast-growing fashion e-commerce brand committed to delivering high-quality, bespoke products and exceptional customer experiences. They’re looking for a CRM Manager e to join their dynamic eCommerce marketing team to drive customer engagement, retention, and revenue growth through data-driven CRM strategies.

As the CRM Manager, you will be responsible for managing and optimizing our customer relationship management initiatives with a strong focus on lifecycle marketing, segmentation, and marketing automation. You will play a key role in leveraging Klaviyo to execute personalized, data-driven campaigns that enhance customer engagement and loyalty.

Key Responsibilities:

• Develop and implement CRM strategies across email, SMS, and other owned channels to increase customer retention and lifetime value.
• Manage end-to-end email and SMS marketing campaigns using Klaviyo, including audience segmentation, content creation, testing, and performance analysis.
• Create and optimize customer journeys, automation flows, and triggered messages based on behavioral and transactional data.
• Collaborate with the e-commerce, creative, and data teams to ensure cohesive messaging and campaign effectiveness.
• Analyze campaign performance and provide actionable insights to improve KPIs such as open rates, click-through rates, conversion rates, and revenue.
• Continuously A/B test subject lines, content, timing, and automation logic to enhance performance.
• Maintain a deep understanding of customer segments and tailor campaigns accordingly.
• Ensure CRM data hygiene and compliance with data protection regulations (e.g., GDPR).

Requirements:

• 3+ years of experience in CRM or email marketing within the e-commerce and/or fashion industry.
• Proven hands-on experience with Klaviyo (automation flows, email building, segmentation, analytics).
• Strong understanding of customer lifecycle and retention marketing strategies.
• Analytical mindset with the ability to derive insights from data and translate them into action.
• Experience with A/B testing and conversion optimization.
• Excellent written and verbal communication skills.
• Strong attention to detail and project management skills.
• Knowledge of SMS marketing and its integration with CRM strategies is a plus.