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CRM Manager

Central Employment

Newcastle upon Tyne

On-site

GBP 35,000 - 50,000

Full time

20 days ago

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Job summary

A leading fashion e-commerce brand is seeking a Senior Talent Acquisition Specialist to enhance customer engagement through data-driven CRM strategies. The role involves managing CRM initiatives, optimizing customer journeys, and leveraging Klaviyo for personalized campaigns. This position offers an exciting opportunity to contribute to a fast-growing team focused on delivering exceptional customer experiences.

Qualifications

3+ years of experience in CRM or email marketing.
Proven experience with Klaviyo for campaign management.
Strong understanding of customer lifecycle marketing.

Responsibilities

Develop and implement CRM strategies across email and SMS.
Manage end-to-end email and SMS marketing campaigns.
Analyze campaign performance and provide actionable insights.

Skills

Analytical mindset

Attention to detail

Project management

Communication skills

Tools

Klaviyo

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This range is provided by Central Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment are working a fast-growing fashion e-commerce brand committed to delivering high-quality, bespoke products and exceptional customer experiences. They’re looking for a CRM Manager e to join their dynamic eCommerce marketing team to drive customer engagement, retention, and revenue growth through data-driven CRM strategies.

As the CRM Manager, you will be responsible for managing and optimizing our customer relationship management initiatives with a strong focus on lifecycle marketing, segmentation, and marketing automation. You will play a key role in leveraging Klaviyo to execute personalized, data-driven campaigns that enhance customer engagement and loyalty.

Key Responsibilities:

Develop and implement CRM strategies across email, SMS, and other owned channels to increase customer retention and lifetime value.
Manage end-to-end email and SMS marketing campaigns using Klaviyo, including audience segmentation, content creation, testing, and performance analysis.
Create and optimize customer journeys, automation flows, and triggered messages based on behavioral and transactional data.
Collaborate with the e-commerce, creative, and data teams to ensure cohesive messaging and campaign effectiveness.
Analyze campaign performance and provide actionable insights to improve KPIs such as open rates, click-through rates, conversion rates, and revenue.
Continuously A/B test subject lines, content, timing, and automation logic to enhance performance.
Maintain a deep understanding of customer segments and tailor campaigns accordingly.
Ensure CRM data hygiene and compliance with data protection regulations (e.g., GDPR).

Requirements:

3+ years of experience in CRM or email marketing within the e-commerce and/or fashion industry.
Proven hands-on experience with Klaviyo (automation flows, email building, segmentation, analytics).
Strong understanding of customer lifecycle and retention marketing strategies.
Analytical mindset with the ability to derive insights from data and translate them into action.
Experience with A/B testing and conversion optimization.
Excellent written and verbal communication skills.
Strong attention to detail and project management skills.
Knowledge of SMS marketing and its integration with CRM strategies is a plus.

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Advertising
Industries
Retail Apparel and Fashion

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