CRM Manager

Graduate Recruitment Bureau; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading recruitment agency in London is seeking an experienced CRM Manager to drive customer engagement and conversion. The role involves developing marketing strategies, executing multi-channel communications, and collaborating with data teams. Ideal candidates will have a strong academic background, proven email marketing experience, and proficiency in analytics tools like Microsoft Excel. This position offers an opportunity to make a significant impact in a dynamic environment.

Qualifications

• Strong academic background, ideally a degree.
• Experience in email marketing with a track record of successful campaigns.
• Ability to optimise customer journeys to improve conversion rates.

Responsibilities

• Develop a structured marketing follow-up strategy.
• Plan and execute multi-channel communications.
• Support data segmentation to ensure targeted campaigns.

Skills

Email marketing

Data analysis

Campaign optimisation

Team collaboration

Education

Degree in relevant field

Tools

Microsoft Excel

Google Analytics

Job description

Overview

An innovative online marketplace dedicated to the mechanic and car servicing industry is undergoing a dynamic transformation following substantial investment. The company is seeking an experienced CRM Manager to collaborate with the marketing and data teams and drive the mission to unify and modernise the sector. This is a strategic role offering autonomy to develop and execute ideas that enhance customer engagement and conversion.

Responsibilities

• Develop a structured marketing follow-up strategy to re-engage customers who don’t convert after receiving a quote.
• Plan and execute multi-channel communications (email and SMS).
• Design and run A/B tests to optimise campaigns.
• Support data segmentation to ensure campaigns are accurately targeted.
• Collaborate closely with marketing and data teams to align CRM efforts with overall strategy.

Qualifications

• Strong academic background, ideally a degree.
• Proficient in Microsoft Excel and Google Analytics (or comparable analytics tools).
• Proven experience in email marketing with a track record of successful campaigns.
• Demonstrated ability to optimise customer journeys to improve conversion rates.
• Excellent team player with a collaborative working style and strong interpersonal skills.