CRM Manager

currysplc.com; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading company in the UK is seeking a CRM Manager to lead campaign strategies and enhance customer retention. The role involves collaboration across teams to optimize campaign delivery and performance. Ideal candidates will have significant CRM experience and a passion for data-driven marketing.

Benefits

25 days of annual leave

Private Medical Insurance

Life Assurance

Colleague Discounts on Tech

Access to Champion Health

Hybrid Working

Qualifications

• At least 3 years CRM campaign experience (agency or client-side).
• Leading the build, test, and deployment of CRM communications.

Responsibilities

• Develop a year-round CRM campaign strategy that is automated and commercially focused.
• Collaborate on the implementation of segmentation and product propositions.

Skills

CRM campaign experience

Project management

Data analysis

Tools

Adobe platform

Google Analytics

Excel

Job description

Join to apply for the CRM Manager role at Currys plc.

This position is based at the London Campus in Waterloo, offering a permanent, full-time role at Grade 4.

Job Overview

The CRM Manager will lead campaign build, deployment, and insights across the subscription lifecycle, supporting revenue growth and customer retention through innovative data, mar-tech, propositions, and content strategies.

Key Responsibilities

• Develop a year-round CRM campaign strategy that is automated, personalized, and commercially focused.
• Collaborate with Trading and Retention teams to create and report on campaign plans.
• Lead project initiatives and approve projects on behalf of CRM.
• Work with Business Standards, GTM, and Operations teams to optimize campaign delivery.
• Implement segmentation, product, and proposition strategies to meet KPIs.
• Design new programs to support growth.
• Monitor and optimize campaign performance and implement tracking enhancements.
• Seek external inspiration to improve campaign effectiveness.
• Require at least 3 years of CRM campaign experience (agency or client-side).

Required Skills & Experience

• Experience in building, testing, and deploying CRM communications in a subscription context.
• Knowledge of Adobe platform data models, workflows, QA, and personalization scripts.
• Ability to analyze data and devise strategies to improve KPIs.
• Experience approving high-volume campaign content.
• Hybrid working experience with online project management skills.
• Familiarity with Movable Ink, Google Analytics, Excel, and MS Office.
• Industry experience in mobile or retail, especially subscription sales.

Desirable Skills

• Push Notification and Direct Mail experience.
• Understanding of HTML templates, accessibility, and email design vulnerabilities.

Benefits

• 25 days annual leave plus bank holidays, competitive pension scheme.
• Private Medical Insurance, Life Assurance.
• Colleague discounts on tech products.
• Access to health and well-being programs.
• Hybrid working model (meet in person 2-4 times/month).

Why Join Us

We support your career development through ongoing training and new opportunities. Join us to make a positive impact on people and the planet, and enjoy a diverse, inclusive workplace.

Additional Info

Level: Mid-Senior; Employment type: Full-time; Industry: Retail; Function: Marketing.