CRM Manager

Live Nation; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Live Nation is hiring a CRM Manager, International to lead CRM and audience activation across international markets from their London office. The role requires expertise in Salesforce Marketing Cloud and involves optimizing audience engagement through data-driven strategies. Successful candidates will enhance marketing automation, campaign performance, and compliance in a collaborative environment, contributing to a culture of diversity and inclusion.

Benefits

Tickets to shows and festivals

Unlimited annual leave

Onsite gym and fitness classes

Complimentary coffee bar

Regular staff events

Qualifications

• Hands-on expertise in Salesforce Marketing Cloud (SFMC).
• Strong knowledge of CRM and email marketing best practices.
• Experience in audience segmentation and automation journeys.

Responsibilities

• Own and scale email automation and CRM campaign rollout.
• Lead CRM performance monitoring and drive continuous improvement.
• Manage and optimise SFMC operations across international business units.

Skills

Salesforce Marketing Cloud

Email marketing

Customer lifecycle management

Audience segmentation

Data governance

Analytical mindset

Tools

Braze

Mailchimp

Data Cloud

Job description

Job Summary:

Company: Live Nation

Department: International Data

Location: Farringdon, London

Working Hours: Full time

Job Type: Permanent

Role Description

The CRM Manager, International will lead our CRM and audience activation programs across Live Nation’s international markets. This is a hands-on role responsible for Salesforce Marketing Cloud (SFMC) operations, audience management, email optimisation, and campaign automation. You will work closely with data, insights, product, engineering teams, and agencies to drive data-driven audience engagement, optimise cross-channel campaigns, and ensure governance and compliance.

What it’s like to work in the Team

You’ll be part of Live Nation’s international data and audience team, driving CRM excellence and audience activation programs. You will work closely with data, marketing, and technology teams to build best-in-class CRM programs, ensuring our consumer communications are targeted, optimised, and compliant. The successful candidate will play a pivotal role in advancing our marketing automation, segmentation and lifecycle management capabilities.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

Competencies / Skills / Knowledge / Experience

• Proven hands-on expertise in Salesforce Marketing Cloud (SFMC).
• Strong knowledge of CRM, email marketing, and customer lifecycle management best practices.
• Experience in audience segmentation, automation journeys, and personalization programs.
• Experience working with MarTech tools like Braze, Mailchimp, Hightouch, Data Cloud and supporting platform optimisation.
• Experience managing CRM health, data governance, and compliance frameworks.
• Analytical mindset and the ability to optimise CRM programs using data and insights.

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Collaborative, hands-on, and capable of working across multiple markets and teams.
• Driven to bring about positive change
• A passion for data

What the role includes

• Own and scale email automation and CRM campaign rollout across all Live Nation International business units, ensuring consistency, effectiveness, and measurable impact in partnership with product and engineering teams.
• Lead CRM performance monitoring and drive continuous improvement in email and communications deliverability, engagement, and database quality.
• Manage, standardise, and optimise Salesforce Marketing Cloud (SFMC), including Audience Builder, Email Studio, Journey Builder, and Automation Studio.
• Provide strategic and hands-on guidance on marketing best practices across other platforms such as Mailchimp, Braze, and emerging MarTech tools.
• Support advanced audience segmentation and targeting, including the rollout and integration of new tools like Customer Data Platform (CDP).
• Collaborate with marketing and email operations teams to leverage data and tooling capabilities that improve campaign targeting and performance.
• Monitor CRM health and audience growth, identifying opportunities to improve data quality, consent rates, and audience engagement.
• Ensure governance, compliance, and consent practices are embedded in all CRM activities, including email template design and customer communications.
• Partner with operational teams to shape CRM and messaging strategy, aligning it to business objectives and marketing ROI.
• Work with agencies and internal teams to maintain and improve standardised email templates and customer communication frameworks.
• Contribute to broader team objectives by supporting the democratisation of data and tools to drive marketing and business impact.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com

APPLICATION DEADLINE: Monday 23rd June 2025. We reserve the right to close applications at any time so encourage early application where possible.

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