CRM Manager

Mindful Chef Ltd.; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative startup is seeking a CRM Manager to lead email and customer engagement strategies. This role offers the opportunity to shape retention tactics and drive sales performance in a dynamic, fast-paced environment. You'll manage a small team, collaborate with tech and marketing stakeholders, and utilize data-driven strategies to enhance customer experiences. With a strong focus on performance marketing, your contributions will directly impact customer retention and engagement. Join a company that values flexibility and well-being, offering a vibrant workplace culture and a competitive benefits package.

Benefits

Flexible hybrid working

Free meals

Gym access

Vertical farm

Pet-friendly policies

Vitality health insurance

Mental health support

30 days holiday + bank holidays

50% discount on Mindful Chef products

Enhanced parental leave policy

Qualifications

• 3+ years in email marketing with a focus on performance.
• Experience with CRM and customer engagement platforms.

Responsibilities

• Own email, SMS, and push notification programs to boost retention.
• Manage a small team and drive marketing strategies across channels.

Skills

Email Marketing

CRM Management

Copywriting

A/B Testing

Data Analysis

Communication Skills

Attention to Detail

Customer Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Platforms

Email Service Providers (ESPs)

Job description

More Than Just A Job

Are you a curious and results-driven marketer ready to make a real impact? Mindful Chef is on the hunt for a CRM Superstar to join a small team with big ambitions!
As our new CRM Manager, you’ll own our email, SMS, and push notification programs, laser-focused on boosting retention, winning back customers, and driving sales performance. If you thrive in a fast-paced, ever-evolving start-up environment where agility and initiative are your secret weapons, you’re already speaking our language!

We’re looking for someone who brings:

• Strong attention to detail—nothing escapes your eagle eye.
• Exceptional communication skills—you can charm, inspire, and collaborate like a pro.
• A passion for performance marketing—you live for data-driven strategies and customer-centric thinking.

If you’re naturally curious, excited to roll up your sleeves, and eager to make a big impact in a dynamic team, this is your moment. Let’s chat!

What we are looking for

You are

• 3+ years of experience in an email marketing role and an understanding of best practices.
• Copywriting experience essential.
• Hands-on experience with CRM, ESPs or customer engagement platforms. Including the use of liquid and managing complex email journeys.
• Proven ability to use analytics and run A/B tests to improve communications.
• Highly detail orientated.
• Comfortable within a high-paced and growth-focused workplace and a results-driven environment.
• A team player with strong interpersonal and communication skills with both technical and non-technical teams.
• Efficient and hardworking with a flexible and hands-on approach.

You will

The role will be split between Mindful Chef and Slimming World Kitchen CRM.

Mindful Chef:

• Own the implementation of Retention, Lapse Prevention & Winback Tactics across all online & offline channels (Email, SMS, Push, Direct Mail) - and report on monthly performance against budget.
• Management of 2 direct reports: Email Marketing Executive, CRM Executive.
• Work closely with the Tech team to implement front and back end changes across digital channels (emails/push/in-account) that can optimise retention performance.
• Identify customer segments for targeted marketing programs and plan customer offers and incentives to drive performance.
• Work with key stakeholders and teams to define best practice in deliverability and email design.
• Work closely with the Customer Lead to develop an email communication plan which spans across the entire customer lifecycle: Leads Conversion, Active and Winback. Identify opportunities to drive spend, cross-sell, improve retention & reduce churn by delivering personalised & on-brand communications to Customer Lead and Senior Brand Communications Manager to deliver Trade Communications for Recipe Box seasonal campaign and product news.
• Interrogate email and customer data to find opportunities to drive performance across the lifecycle. Develop targeted campaigns that drive retention, spend & cross-sell performance.
• Work closely with the Acquisition team to implement & continually evolve Leads Email Strategy. Plan & execute broadcast and trigger campaigns that drive conversion & new sign ups. Report on weekly & monthly performance.
• Continually evolve & optimise the weekly broadcast & trigger email funnel, working with the Email Marketing Executive & Senior Brand Communications Manager to ensure content reflects the core brand & trade plan, and drives spend, cross-sell, conversion & retention.
• Implement an ‘always on’ testing mindset within broadcast & triggered emails to drive performance, including but not limited to; subject lines, optimal send timing, creative, targeting & segmentation.
• Responsible for copywriting (or briefing copy), and working closely with the design team to create email content that maximises conversion and spend with key customer groups.
• Drive a monthly emails review meeting with key stakeholders to look back on performance.
• Focus on driving active customer engagement and implementing strategies to reactivate lapsed customers to maximize retention and lifetime value.

Slimming World Kitchen:

• You will own the relationship with Slimming World Kitchen, and plan and oversee all email marketing, alongside monthly email performance and retention reporting to SWK.
• You will own the marketing email calendar planning and overseeing the CRM Executive’s workload on SWK brand.
• Responsible for all SWK email flows, including maintenance and continuous innovation and improvement.

Your profile

Why us?

• A competitive package that rewards your skills and dedication.
• Flexibility of hybrid working from our office based in Wandsworth.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.

The process