CRM & Loyalty Lead – Fashion Brand

Theo Paphitis Retail Group; Wimbledon; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

33 days holiday, incl. bank holidays

Wellbeing day

Staff discounts across Theo Paphitis R

Job summary

Boux Avenue, the London-based lingerie and lifestyle brand, is seeking a CRM and Loyalty Manager to lead our customer retention strategy across digital and in-store channels.

You will own the CRM roadmap, manage email/text campaigns, loyalty program development with data-led insights, and collaborate with marketing, digital, and store teams to elevate customer lifetime value.

You’ll also manage budgets, partner with agencies, and measure performance through analytics to drive growth.

Qualifications

• Proven experience driving improvements in Customer Lifetime Value and email marketing.
• Excellent CRM data analytics skills are essential to drive performance.

Responsibilities

• Develop and evolve CRM strategy to maximise customer lifetime value and loyalty.
• Lead development of loyalty scheme across Digital & Store channels.
• Own the CRM budget and relationships with our CRM platform provider.
• Develop lifecycle campaigns for retention, growth and reactivation.
• Train & develop CRM Executive to deliver best-in-class content across email, text and digital.

Skills

CRM strategy

Loyalty programs

Email marketing

Data analytics

Stakeholder management

Campaign management

Tools

Ometria

Job description

Boux Avenue, the London-based lingerie and lifestyle brand, is seeking a CRM and Loyalty Manager to lead our customer retention strategy across digital and in-store channels.

You will own the CRM roadmap, manage email/text campaigns, loyalty program development with data-led insights, and collaborate with marketing, digital, and store teams to elevate customer lifetime value.

You’ll also manage budgets, partner with agencies, and measure performance through analytics to drive growth.