CRM AI Strategy & Enablement Lead
Ingersoll Rand
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Benefits offered by this job
Job summary
Ingersoll Rand is seeking a strategic CRM AI Enablement Manager to lead the identification, prioritization, and scaling of AI capabilities across CRM processes, customer journeys, and commercial operations.
The role bridges Business, CRM Portfolio, CRM IT, Data & Analytics, and Enterprise AI teams to translate AI investments into measurable business value and sustainable adoption with focus on Generative AI, Copilots, Agentic AI, and intelligent automation in CRM processes.
Qualifications
- Bachelor's degree in Business, Engineering, Information Systems, Analytics, or related field.
- 5+ years of experience in CRM, Commercial Excellence, Product Management, Analytics, or Digital Transformation.
- Proven track record leading cross-functional initiatives across business, data, and technology.
- Strong understanding of CRM processes (Sales, Service, Customer Experience).
- Experience developing business cases, roadmaps, and value realization frameworks.
- Familiarity with Generative AI, Copilots, Agentic AI, and enterprise AI solutions.
- Strong analytical mindset and experience with KPI frameworks and executive reporting.
- Excellent stakeholder management and communication skills.
Responsibilities
- Define and drive the CRM AI roadmap aligned with business priorities.
- Identify high‑impact use cases across customer journeys and commercial processes.
- Assess emerging AI capabilities and market trends relevant to CRM.
- Recommend investment priorities to maximize business transformation.
- Partner with stakeholders across Sales, Service, and Commercial Excellence to identify AI opportunities.
- Lead AI discovery workshops and opportunity assessments.
- Build business cases, demos, define success metrics, and prioritize initiatives based on value, feasibility, and scalability.
- Maintain and govern the CRM AI opportunity portfolio.
- Drive adoption of AI Copilots, Agent force solutions, and intelligent assistants.
- Define business requirements in collaboration with IT, Data, and AI teams.
- Reimagine CRM processes through AI‑assisted and autonomous workflows.
- Monitor usage, effectiveness, and business impact; drive continuous optimization.
- Partner with CRM delivery teams, Enterprise AI, and vendors to ensure successful implementation.
- Align business requirements, outcomes, and success metrics across initiatives.
- Manage dependencies, stakeholder engagement, and readiness activities.
- Support deployment of AI‑powered capabilities across CRM.
- Own the AI value realization framework.
- Define and track KPIs for AI and CRM performance.
- Analyze productivity gains, operational efficiencies, and customer outcomes.
- Translate insights into actionable recommendations and executive reporting.
- Establish governance standards for CRM AI initiatives.
- Ensure compliance with data, security, and Responsible AI policies.
- Partner with Legal, Compliance, and Data Governance to mitigate risks.
- Implement monitoring and oversight mechanisms.
- Drive organizational readiness and adoption of AI solutions.
- Define enablement, communication, and training strategies.
- Build AI champion networks and feedback loops.
- Ensure scalable and sustained adoption across the organization.
Skills
Education
Tools
Job description
About Us
Ingersoll Rand is a leading provider of mission-critical flow control and compression equipment and associated aftermarket parts, consumables, and services, which it sells across multiple attractive end-markets within various industries. Its broad and complete range of compressor, vacuum and blower products and services, along with its application expertise and over 160 years of engineering heritage, allows Ingersoll Rand to provide differentiated product and service offerings for its customers' specific uses.
Job Title
CRM AI Enablement Manager
Location
Redditch
About Us
Ingersoll Rand is a leading provider of mission-critical flow control and compression equipment and associated aftermarket parts, consumables, and services, which it sells across multiple attractive end-markets within various industries. Its broad and complete range of compressor, vacuum and blower products and services, along with its application expertise and over 160 years of engineering heritage, allows Ingersoll Rand to provide differentiated product and service offerings for its customers' specific uses.
Job Summary
We are looking for a strategic, business-driven CRM AI Enablement Manager to lead the identification, prioritization, and scaling of AI capabilities across CRM processes, customer journeys, and commercial operations.
This role acts as a key bridge between Business, CRM Portfolio, CRM IT, Data & Analytics, and Enterprise AI teams, ensuring AI investments translate into measurable business value and sustainable adoption with a strong focus on embedding Generative AI, Copilots, Agentic AI, and intelligent automation into CRM processes.
Responsibilities
AI Strategy & Roadmap
- Define and drive the CRM AI roadmap aligned with business priorities and CRM strategy.
- Identify high-impact use cases across customer journeys and commercial processes.
- Assess emerging AI capabilities and market trends relevant to CRM.
- Recommend investment priorities to maximize business transformation.
- Partner with stakeholders across Sales, Service, and Commercial Excellence to identify AI opportunities.
- Lead AI discovery workshops and opportunity assessments.
- Build business cases, demos, define success metrics, and prioritize initiatives based on value, feasibility, and scalability.
- Maintain and govern the CRM AI opportunity portfolio.
- Drive adoption of AI Copilots, Agent force solutions, and intelligent assistants.
- Define business requirements in collaboration with IT, Data, and AI teams.
- Reimagine CRM processes through AI-assisted and autonomous workflows.
- Monitor usage, effectiveness, and business impact; drive continuous optimization.
- Partner with CRM delivery teams, Enterprise AI, and vendors to ensure successful implementation.
- Align business requirements, outcomes, and success metrics across initiatives.
- Manage dependencies, stakeholder engagement, and readiness activities.
- Support deployment of AI-powered capabilities across CRM.
- Own the AI value realization framework.
- Define and track KPIs for AI and CRM performance.
- Analyze productivity gains, operational efficiencies, and customer outcomes.
- Translate insights into actionable recommendations and executive reporting.
- Establish governance standards for CRM AI initiatives.
- Ensure compliance with data, security, and Responsible AI policies.
- Partner with Legal, Compliance, and Data Governance to mitigate risks.
- Implement monitoring and oversight mechanisms.
- Drive organizational readiness and adoption of AI solutions.
- Define enablement, communication, and training strategies.
- Build AI champion networks and feedback loops.
- Ensure scalable and sustained adoption across the organization.
- Bachelor’s degree in Business, Engineering, Information Systems, Analytics, or related field.
- 5+ years of experience in CRM, Commercial Excellence, Product Management, Analytics, or Digital Transformation.
- Proven track record leading cross-functional initiatives across business, data, and technology.
- Strong understanding of CRM processes (Sales, Service, Customer Experience).
- Experience developing business cases, roadmaps, and value realization frameworks.
- Familiarity with Generative AI, Copilots, Agentic AI, and enterprise AI solutions.
- Strong analytical mindset and experience with KPI frameworks and executive reporting.
- Excellent stakeholder management and communication skills.
- Hybrid
AI & Innovation
- Generative AI, Copilots, Agentic AI
- Intelligent automation
- AI governance & adoption
- CRM analytics & KPI frameworks
- Dashboarding & executive reporting
- Data storytelling & performance analysis
- CRM processes & commercial operations
- Customer journey management
- Business case development
- Strategic thinking & stakeholder management
- Executive communication
- Cross-functional collaboration & change management
- 25 Days Holiday + 8 Bank Holidays (Option to purchase 5 days after probation period)
- 7% Employer Pension Contribution
- Westfield Health Medial Cash Plan Cover
- Death in Service Benefit of 4 x salary
- Cycle scheme (After probation period)
- Electric Car Scheme (After 1 year employment)
- 10% of salary in shares after 1 year of employment
- Costco Gold Company member, allowing employees to join.
- Employee Assistance Program
- Enhanced Maternity & Paternity Policies
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