CRM & Fan Engagement Lead - 12-Month FTC

Raceforce Global; Brackley; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Bonus scheme

Private medical cover

25 days holiday

On-site gym

Job summary

Mercedes-AMG PETRONAS F1 Team in Brackley is seeking a proactive CRM & Fan Engagement Executive (12 month FTC) to shape how the team connects with its global fanbase. Based at our Brackley headquarters, the role requires three days onsite and cross-functional collaboration across Marketing, Digital and Commercial.

You will own day-to-day CRM and fan engagement activities, manage the fan database, develop targeting strategies and optimise campaigns using data-driven insights.

Qualifications

• Experience with CRM platforms and data-driven campaigns.
• Strong audience segmentation and lifecycle management experience.
• Ability to translate data into actionable recommendations.
• Excellent organisational skills in a fast-paced environment.
• Strong stakeholder management and communication.

Responsibilities

• Deliver fan engagement activities across email, competitions, and audience-focused initiatives.
• Manage and optimise the fan database with data quality and segmentation.
• Develop audience targeting and lifecycle strategies to improve engagement and retention.
• Execute CRM campaigns with a test-and-learn mindset to improve performance.
• Collaborate with Marketing, Digital, Commercial and external partners to support business objectives.
• Coordinate with suppliers for technical integrations to support fan activities.
• Analyse campaign performance and audience behaviour to provide actionable insights.

Skills

Klaviyo

CRM platforms

Audience segmentation

Lifecycle management

Data analytics

Stakeholder management

Autonomous working

Fan experience

Tools

Klaviyo

CRM platforms

Job description

Mercedes-AMG PETRONAS F1 Team in Brackley is seeking a proactive CRM & Fan Engagement Executive (12 month FTC) to shape how the team connects with its global fanbase. Based at our Brackley headquarters, the role requires three days onsite and cross-functional collaboration across Marketing, Digital and Commercial.

You will own day-to-day CRM and fan engagement activities, manage the fan database, develop targeting strategies and optimise campaigns using data-driven insights.