CRM & Fan Engagement Executive

Raceforce Global; Brackley; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Bonus scheme

Private medical cover

25 days holiday

On-site gym

Job summary

Mercedes-AMG PETRONAS F1 Team in Brackley is seeking a proactive CRM & Fan Engagement Executive (12 month FTC) to shape how the team connects with its global fanbase. Based at our Brackley headquarters, the role requires three days onsite and cross-functional collaboration across Marketing, Digital and Commercial.

You will own day-to-day CRM and fan engagement activities, manage the fan database, develop targeting strategies and optimise campaigns using data-driven insights.

Qualifications

• Experience with CRM platforms and data-driven campaigns.
• Strong audience segmentation and lifecycle management experience.
• Ability to translate data into actionable recommendations.
• Excellent organisational skills in a fast-paced environment.
• Strong stakeholder management and communication.

Responsibilities

• Deliver fan engagement activities across email, competitions, and audience-focused initiatives.
• Manage and optimise the fan database with data quality and segmentation.
• Develop audience targeting and lifecycle strategies to improve engagement and retention.
• Execute CRM campaigns with a test-and-learn mindset to improve performance.
• Collaborate with Marketing, Digital, Commercial and external partners to support business objectives.
• Coordinate with suppliers for technical integrations to support fan activities.
• Analyse campaign performance and audience behaviour to provide actionable insights.

Skills

Klaviyo

CRM platforms

Audience segmentation

Lifecycle management

Data analytics

Stakeholder management

Autonomous working

Fan experience

Tools

Klaviyo

CRM platforms

Job description

The Role

CRM & Fan Engagement Executive (12 month FTC)

Brackley, UK

The Role

We are seeking a proactive and commercially minded CRM & Fan Engagement Executive to help shape how the Mercedes-AMG PETRONAS F1 Team connects with and engages its global fanbase.

In this role, you will take ownership of day-to-day CRM and fan engagement activity whilst identifying opportunities to enhance the fan experience, optimise audience engagement and influence the future direction of our fan engagement programmes.

Working across Marketing, Digital, Commercial and external partners, You'll have the opportunity to contribute to initiatives that make a tangible impact on how fans interact with one of the world's most recognised sporting brands.

This position is based at our headquarters in Brackley, with an onsite presence required three days per week.

Key Responsibilities

• Work cross-functionally to deliver fan engagement activities, including email communications, competitions, website leaderboards and other audience-focused initiatives.
• Manage and optimise the fan database, ensuring data quality, audience segmentation and compliance with relevant data regulations.
• Develop and implement audience targeting and lifecycle management strategies to improve engagement, retention and fan experience.
• Take ownership of CRM campaign execution, identifying opportunities to test, learn and improve performance.
• Work with internal stakeholders to develop and enhance fan engagement initiatives that support wider business objectives.
• Liaise with external partners and suppliers to facilitate technical integrations for team and partner activities.
• Analyse campaign performance, audience behaviour and engagement metrics, providing recommendations and actionable insights to stakeholders.
• Report on database growth, fan demographics and the performance of fan engagement initiatives.
• Monitor industry trends and emerging technologies, identifying opportunities to evolve how the team connects with its global fanbase.
• Help shape future fan engagement initiatives by bringing new ideas and recommendations that enhance the overall fan experience.

About You

Essential Skills & Experience:

• Experience working with CRM platforms, including Klaviyo.
• Strong understanding of audience segmentation, customer lifecycle management and engagement strategies.
• Experience executing and optimising CRM campaigns using data-driven insights.
• Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations.
• Excellent organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills.
• A proactive, self-starting approach with the confidence to take ownership and work autonomously.
• A passion for delivering engaging customer and fan experiences.

Desirable Skills & Experience:

• Experience working with Monterosa.
• Experience within sport, entertainment, media or consumer brands.
• Knowledge of loyalty programmes, digital communities or fan engagement platforms.

About Us

At the Mercedes-AMG PETRONAS F1 Team, every win starts with the energy to exceed our exceptional standards.

It’s the belief and focus you give that powers our performance.

Whether you’re leading innovation, bringing precision to our manufacturing or supporting trackside operations around the world, every detail matters.

We’re setting new standards in our sport, together. More growth, more pride, more of what makes our team exceptional.

Give all. Gain more.

Benefits

• Our riverside campus is powered by 100% renewably sourced energy and features an on-site gym and exercise studio, subsidised restaurant and on-site parking with EV chargers available.
• We offer a competitive and attractive package of benefits including a generous bonus scheme, private medical cover, life assurance and 25 days holiday.
• We pride ourselves on our family-friendly environment and employee well-being programmes.

Why us

We believe that building a more inclusive and diverse culture helps us go faster and further. From recruitment and building our future talent pipeline to internal communications and leadership training, we’re building a team where everyone can thrive and contribute to our shared success.

Our aim is to attract, develop and retain exceptional people from all backgrounds, creating a workplace where all team members feel respected, supported and able to fulfil their potential.

We welcome applications from all backgrounds and are looking for candidates who are passionate about reaching their full potential and are excited about constantly learning and developing.

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