Fan Engagement Executive

Formula 1; England; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Grand Prix Paddock passes

Enhanced maternity/paternity leave

Free staff shuttle service

Free healthy snacks

Subsidised canteen

25 days annual leave

Training opportunities

Discount on F1 merchandise

Job summary

A leading motorsport organization in the UK seeks a Fan Engagement Executive. This role involves managing campaigns to enhance fan engagement and understanding through data analytics. Ideal candidates will have at least 2 years of customer marketing experience and proficiency in delivering high-volume campaigns. Offers include Grand Prix passes, enhanced leave policies, and free snacks.

Qualifications

• Minimum of 2 years in a customer marketing role – client or agency.
• Experience delivering insight-led engagement campaigns from briefing to execution.

Responsibilities

• Support key campaigns for F1 Unlocked and manage engagement.
• Evaluate performance and track contractual obligations for partners.

Skills

Customer marketing experience

Insight-led campaign management

Workload prioritization

Job description

Overview

Join to apply for the Fan Engagement Executive role at Formula 1. Direct message the job poster from Formula 1.

Are you ready to make your mark in the world of Formula 1?

At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.

Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

Responsibilities

• Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights - including reward strategy and competitions.
• Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.
• Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.
• Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
• Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.
• Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.
• Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.
• Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.

Qualifications

• Minimum of 2 years’ in a customer marketing role – client or agency side – managing lifecycles
• Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting
• Able to prioritise workload in a very high output environment

Benefits

• 4 x Grand Prix Paddock passes per season
• Enhanced maternity/paternity leave and other family planning policies
• A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
• Free healthy snacks in our offices
• Subsidised canteen in Biggin Hill, serving breakfast and lunch
• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
• Opportunities to develop and request training for your role via our in-house Learning and Development team
• Discount on F1 merchandise
• Discount at F1’s experiences including F1 Arcade and F1 Drive
• Perkbox benefit portal and more

Additional Information

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Broadcast Media Production and Distribution