CRM & Fan Engagement Executive — F1 Team

Paddock; Brackley; Remote; GBP 38,000 - 52,000; Full time

Benefits offered by this job

On-site gym

Restaurant on site

EV charging on-site

Job summary

Mercedes-AMG PETRONAS F1 Team is seeking a proactive CRM & Fan Engagement Executive to own day-to-day CRM activities and help shape how our global fanbase is engaged. You will work across Marketing, Digital, Commercial and external partners to optimize audience experiences and drive engagement from Brackley, with onsite presence three days a week.

The role requires experience with Klaviyo, data-driven lifecycle management, and strong stakeholder communication.

Qualifications

• Experience with CRM platforms and audience lifecycle strategies.
• Ability to test, learn and optimize CRM campaigns based on data.
• Strong stakeholder management and communication skills.

Responsibilities

• Work cross-functionally to deliver fan engagement activities (email, competitions, leaderboards).
• Manage and optimise the fan database with segmentation and compliance.
• Develop and implement audience targeting and lifecycle strategies to improve engagement.
• Execute CRM campaigns with data-driven insights and test-and-learn mindset.
• Collaborate with internal teams to support business objectives of fan engagement.
• Coordinate with external partners for technical integrations of activities.
• Analyse campaign performance and provide actionable insights to stakeholders.
• Report on database growth, fan demographics and engagement metrics.

Skills

Klaviyo

Audience segmentation

Lifecycle management

CRM campaigns

Data analytics

Stakeholder management

Organisational skills

Communications

Tools

Monterosa

Job description

Mercedes-AMG PETRONAS F1 Team is seeking a proactive CRM & Fan Engagement Executive to own day-to-day CRM activities and help shape how our global fanbase is engaged. You will work across Marketing, Digital, Commercial and external partners to optimize audience experiences and drive engagement from Brackley, with onsite presence three days a week.

The role requires experience with Klaviyo, data-driven lifecycle management, and strong stakeholder communication.