CRM Executive: Personalised Campaigns & Lifecycle

慨正橡扯; Manchester; Hybrid; GBP 24,000 - 32,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme

Annual bonus

On-site gym

MediCash scheme

Flexible benefits

Volunteering days

Job summary

CAVU is seeking a CRM Executive to deliver engaging, data-driven customer communications across our brand portfolio. Reporting to the CRM Lead, you will execute and optimise CRM campaigns to drive engagement, retention, and revenue, across email and other channels.

Join us to collaborate with Marketing, Content and Analytics, refine campaigns using insights, and grow your CRM career in a supportive, flexible hybrid environment. This is an exciting early-career opportunity with measurable impact.

Qualifications

• 1–2 years' experience in a CRM, retention marketing or customer marketing role within a B2C environment.
• Experience using email marketing or CRM platforms to build and deploy customer campaigns.
• Good understanding of CRM principles, customer lifecycle marketing and audience segmentation.
• Knowledge of personalisation techniques and customer journey planning.
• Familiarity with data protection and compliance best practices.
• Strong analytical skills with the ability to interpret campaign performance data and identify opportunities for improvement.
• Excellent attention to detail and commitment to delivering accurate, high-quality campaigns.
• Strong organisational skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Experience working collaboratively with cross-functional teams and stakeholders.

Responsibilities

• Build, schedule and deploy BAU CRM campaigns across email and other CRM channels.
• Execute personalised customer communications using audience segmentation and dynamic content.
• Support the delivery and optimisation of automated customer journeys and lifecycle marketing campaigns.
• Assist with audience selection, campaign builds and segmentation within the CRM platform.
• Monitor campaign performance and support post-campaign reporting, identifying key insights and improvement opportunities.
• Conduct thorough campaign QA to ensure all communications are accurate, on-brand and delivered to a high standard.
• Support A/B testing and optimisation initiatives to improve engagement, conversion and revenue performance.
• Work closely with Content, Analytics, Commercial and Trade teams to ensure campaigns align with business objectives and promotional activity.
• Maintain high standards of data quality, compliance, campaign governance and CRM best practice.
• Use customer insights and campaign results to contribute ideas that enhance customer communications and performance.
• Stay up to date with CRM trends, tools and best practices, sharing recommendations with the wider team.

Skills

CRM experience

Email marketing

Audience segmentation

Personalisation

Data analysis

Attention to detail

Communication

Cross-functional collaboration

Job description

CAVU is seeking a CRM Executive to deliver engaging, data-driven customer communications across our brand portfolio. Reporting to the CRM Lead, you will execute and optimise CRM campaigns to drive engagement, retention, and revenue, across email and other channels.

Join us to collaborate with Marketing, Content and Analytics, refine campaigns using insights, and grow your CRM career in a supportive, flexible hybrid environment. This is an exciting early-career opportunity with measurable impact.