CRM Executive: Personalisation & Audience Strategy

Pentland Brands; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Healthcare support

Product discounts

Job summary

Pentland Brands is a global family business behind iconic active and lifestyle brands. This CRM-focused role supports the CRM manager to translate brand and trade calendars into creative briefs and to implement CRM send rules across markets.

You'll develop audience segmentation, analyse customer success metrics, coordinate with agency partners, and help drive personalisation programs as we push toward customer-obsessed marketing.

Qualifications

• We’re looking for an analytical mindset and self-starter who can learn quickly.
• Basic understanding of marketing metrics, techniques and principles is desirable.

Responsibilities

• Brief in creative needs to central content and creative team.
• Develop audience understanding and customer segmentation to align messaging.
• Develop understanding of customer success metrics and strategies with CRM manager.
• Manage flow of communication to agency partners for timely activations.
• Champion CRM internally and streamline delivery processes.
• Collaborate with digital trade teams to align eCom needs with CRM as a solution.

Skills

Analytical mindset

Self-starter

Marketing metrics

Tools

CRM software

Job description

Pentland Brands is a global family business behind iconic active and lifestyle brands. This CRM-focused role supports the CRM manager to translate brand and trade calendars into creative briefs and to implement CRM send rules across markets.

You'll develop audience segmentation, analyse customer success metrics, coordinate with agency partners, and help drive personalisation programs as we push toward customer-obsessed marketing.