CRM Executive: Data-Driven Email & Mobile Growth

Frasers Group; Mansfield; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group in the United Kingdom is seeking a CRM Executive to support the CRM Manager in building stronger relationships with customers and increasing engagement and retention through email and mobile app push communications, backed by data-driven insights. You will need strong commercial skills and proven CRM experience, with working knowledge of CRM and database analytics.

You will work closely with the Digital Trading Manager to implement and deliver the CRM strategy for Premium and

Qualifications

• Ability to work with minimal supervision and guidance.
• Results driven and delivery focused.
• Enthusiasm, energy and determination to achieve results, including influence on related teams
• Numerate and analytical with the ability to provide insights
• Educated to degree level
• Experience in working with an email service provider
• Experience in working with data analysis and segmentation
• Experience in the retail sector is desirable, though not essential
• Strong project management – ability to manage and deliver several campaigns at the same time

Responsibilities

• Own and manage email and mobile app calendar for our websites aligning with wider teams to support business objectives
• Responsible for the briefing, creative, segmentation, scheduling and delivery of all email and mobile app notifications.
• Responsible for the briefing, creative, segmentation, scheduling and delivery of all automated life cycle campaigns
• Implement ongoing test and learn strategy to continually improve CRM communications
• Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business
• Responsible for increasing the engaged customer database and their value, identifying key customer segments and targeting them across relevant programmes
• Build a good relationship with the email service provider, ensuring that all areas of the platform are utilised and optimised
• Keep up to-to‑date on industry insight and email marketing trends

Job description

Frasers Group in the United Kingdom is seeking a CRM Executive to support the CRM Manager in building stronger relationships with customers and increasing engagement and retention through email and mobile app push communications, backed by data-driven insights. You will need strong commercial skills and proven CRM experience, with working knowledge of CRM and database analytics.

You will work closely with the Digital Trading Manager to implement and deliver the CRM strategy for Premium and