CRM Executive (B2B)

Forward Role Recruitment; Bury; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid working (4 days onsite, 1 day W

Free parking

Job summary

Forward Role Recruitment are partnering with a well-established international business in fashion accessories and personalisation. With brands sold across Europe, they blend creativity, innovation and sustainability with a people‑focused culture.

This hands‑on role sits at the heart of the action: you’ll run CRM, email and customer journeys day to day, working with the Digital Lead and agencies to deliver, measure and optimise performance, turning data into clear actions.

Qualifications

• CRM/marketing automation
• Email campaigns
• Customer journeys
• Excel
• Data analysis

Responsibilities

• Own and deliver CRM, email campaigns and customer journeys through Zoho
• Turn digital and customer data into clear insights and performance reports the business can act on
• Help grow customer engagement and first‑party data through targeted lifecycle marketing activity
• Work with SEO and paid media agencies to support high‑performing, commercially focused campaigns
• Continuously test, optimise and improve website journeys, campaign performance and conversion opportunities

Job description

Hybrid working (4 days onsite and 1 remote)

Bury (free parking & easily accessible on public transport)

Forward Role are partnering with a well-established international business that’s built a fantastic reputation within the fashion accessories and personalisation space. With a portfolio of recognised brands sold across Europe, they combine creativity, innovation and sustainability with a people-focused culture.

The business is going through an exciting phase of digital growth, investing heavily in ecommerce, CRM, marketing automation and performance marketing, so it’s a brilliant time to join.

This is a hands‑on role at the heart of the action. You’ll run CRM, email and customer journeys day to day, working closely with the Digital Lead and agency partners to deliver, measure and continuously improve performance.

You’ll build reporting, dig into the data, and turn insight into clear actions that shape what happens next.

It’s a great opportunity for someone who enjoys being close to the data, likes seeing the impact of their work, and wants the freedom to take ownership while continuing to develop their career in digital marketing.

Responsibilities:

• Own and deliver CRM, email campaigns and customer journeys through Zoho
• Turn digital and customer data into clear insights and performance reports the business can act on
• Help grow customer engagement and first‑party data through targeted lifecycle marketing activity
• Work with SEO and paid media agencies to support high‑performing, commercially focused campaigns
• Continuously test, optimise and improve website journeys, campaign performance and conversion opportunities

What we’re looking for:

• 2–3 years’ experience in digital, CRM or customer marketing, with hands‑on campaign and journey execution
• Strong CRM/marketing automation skills (e.g. Zoho, HubSpot or Mailchimp), including building and managing segments and journeys
• Confident with email marketing and performance data, using insights to continuously improve results
• Comfortable working with data and Excel, turning analysis into clear, actionable recommendations
• Well‑rounded digital understanding (CRM, website, paid, SEO), with a curious, test‑and‑learn mindset and strong communication skills