CRM Executive (12-Month FTC)

Four Seasons; Greater London; On-site; GBP 24,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Job summary

Four Seasons is seeking a CRM Executive on a 12-month FTC to cover maternity leave in West London with hybrid working. You will own CRM activity across the full customer lifecycle and report to the Digital Marketing Manager.

You will plan and deliver data-driven campaigns across email, SMS and app notifications, build segmentation, run A/B tests, and collaborate with brand, creative and e-commerce teams to drive acquisition, retention and loyalty.

Qualifications

• Previous experience in a CRM or digital marketing role.
• Experience delivering email marketing campaigns; exposure to SMS and app notifications would be advantageous.
• Ideally, experience using Salesforce or a similar CRM platform.
• Strong copywriting skills with the ability to adapt to an established brand tone of voice.
• Analytical mindset with experience interpreting campaign performance and making data-led recommendations.
• Highly organised, proactive and confident managing multiple projects in a fast-paced environment.
• Commercially aware with a genuine passion for customer marketing and digital engagement.

Responsibilities

• Own and execute CRM campaigns across email, SMS and app notifications.
• Manage customer lifecycle communications, including acquisition, retention, reactivation and growth strategies.
• Build and optimise customer segmentation to deliver highly targeted marketing campaigns.
• Plan, implement and analyse A/B tests to improve engagement, conversion and ROI.
• Monitor campaign performance and provide insights and recommendations based on data.
• Collaborate with brand, creative and e-commerce teams to ensure campaigns are aligned across all customer touchpoints.
• Write compelling CRM copy that reflects the brand's established tone of voice.
• Support the ongoing development and optimisation of the CRM programme through continuous testing and innovation.

Skills

CRM experience

Email marketing

Copywriting

Data analysis

Project management

Customer lifecycle

Digital marketing

Tools

Salesforce

Job description

CRM Executive (12-Month FTC) – Global Luxury Retailer

West London, UK
Up to £40,000 + 25 days holiday
Hybrid Working | September Start

About the Brand

Our client is a well-established global retailer with a network of over 500 stores worldwide. Offering an extensive range of luxury and lifestyle products, including fragrance, beauty, jewellery and accessories, they are recognised for delivering a premium customer experience both in-store and online. Serving millions of customers each year and employing close to 10,000 people globally, they are a respected and fast-paced business with a strong international presence.

The Role

We are exclusively partnering with our client to recruit a CRM Executive on a 12-month fixed-term contract to cover maternity leave. Based in West London with hybrid working, this is an excellent opportunity to take ownership of CRM activity across the full customer lifecycle.

Reporting to the Digital Marketing Manager, you'll be responsible for planning and delivering engaging, data-driven CRM campaigns across email, SMS and app notifications. Working closely with the wider digital, creative and e-commerce teams, you'll play a key role in driving customer acquisition, retention, reactivation and long-term loyalty. This role would suit a proactive and commercially minded CRM professional who enjoys combining creativity with data to deliver measurable results.

Key Responsibilities

• Own and execute CRM campaigns across email, SMS and app notifications.
• Manage customer lifecycle communications, including acquisition, retention, reactivation and growth strategies.
• Build and optimise customer segmentation to deliver highly targeted marketing campaigns.
• Plan, implement and analyse A/B tests to improve engagement, conversion and ROI.
• Monitor campaign performance and provide insights and recommendations based on data.
• Collaborate with brand, creative and e-commerce teams to ensure campaigns are aligned across all customer touchpoints.
• Write compelling CRM copy that reflects the brand's established tone of voice.
• Support the ongoing development and optimisation of the CRM programme through continuous testing and innovation.

Required Skills & Experience

• Previous experience in a CRM or digital marketing role.
• Experience delivering email marketing campaigns; exposure to SMS and app notifications would be advantageous.
• Ideally, experience using Salesforce or a similar CRM platform.
• Strong copywriting skills with the ability to adapt to an established brand tone of voice.
• Analytical mindset with experience interpreting campaign performance and making data-led recommendations.
• Highly organised, proactive and confident managing multiple projects in a fast-paced environment.
• Commercially aware with a genuine passion for customer marketing and digital engagement.