CRM Executive - Specialist Brands

Travis Perkins plc; Northampton; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

Join a forward-thinking company as a CRM Executive, where you'll drive customer engagement through innovative marketing strategies. This role offers a unique opportunity to blend creativity with analytics, enhancing customer relationships and driving revenue growth. You'll collaborate with a dynamic team, leveraging your skills in email marketing and data management to execute impactful campaigns. With a commitment to your professional development, this organization provides top-tier training and a supportive environment for career progression. If you're ready to make a significant impact in a vibrant industry, this is the perfect opportunity for you.

Benefits

Performance-related bonus

Save-as-you-earn scheme

Buy-as-you-earn scheme

Contributory pension scheme

Colleague discounts

Qualifications

• Experience in customer data management and campaign execution.
• Strong understanding of GDPR best practices.

Responsibilities

• Support CRM Manager in executing customer acquisition and retention campaigns.
• Collaborate with teams to enhance customer experience.

Skills

Data-driven marketing

Email marketing

Customer acquisition techniques

Analytical skills

Education

Degree in Marketing or related field

Tools

Bloomreach

Marketing Technology

Job description

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Do you enjoy driving revenue through targeted data-led marketing activity?

Are you an enthusiastic and proactive self-starter? If so, we have the perfect role for you!

As a CRM Executive in our Marketing & Digital team, you’ll be responsible for creating a strategy that enhances the relationship between the customer and the business, driving Customer Lifetime Value.

Our Travis Perkins Group Digital & Marketing team tends to have an aptitude for creative and analytical subjects, including experience in development, management, execution, and reporting of all CRM campaigns. We hope you will too.

Location: You would be expected to travel to our Head Office once or twice a week based in Duston, Northamptonshire.

Key Responsibilities:

• Support the CRM Manager in the creation and execution of customer acquisition, conversion, growth, retention, and reactivation campaigns.
• Apply GDPR best practices in all campaigns.
• Use appropriate Marketing Technology to deliver personalised marketing campaigns (example is Bloomreach).
• Use data to drive marketing activity along all parts of the customer journey.
• Work with other marketing and digital colleagues to develop new customer acquisition campaigns.
• Collaborate with sales and customer service stakeholders to identify areas to improve the customer experience.

With your strong motivational and influencing skills, you will work alongside the CRM Manager on diverse projects, utilising your current marketing experience in email marketing and customer data management. Your drive for delivering excellent service will be key to ensuring success for our marketing projects and business strategy.

Along with the above, you’ll also have:

• Knowledge of customer acquisition and retention techniques.
• Some experience navigating martech to deliver campaigns.
• Ability to work on multiple campaigns and projects.
• Analytical and data-driven mindset.
• A solid understanding of GDPR best practices.

As a CRM Executive, we’ll support your career development within the Travis Perkins Group, which could involve progression within the department, other divisions, and the wider industry.

What’s in it for you?

You’ll receive top-tier training & development, supported by our internal succession programme, making it easy to learn, grow, and develop across the Travis Perkins Group. Additionally, you’ll be provided with a benefits package that grows with you, including:

• Performance-related bonus
• Save-as-you-earn scheme
• Buy-as-you-earn scheme
• Contributory pension scheme
• Colleague discounts across various Group businesses, including special discounts at our Trade Merchants

About Us

As the UK's largest distributor of building materials, Travis Perkins has been helping to build Britain for over 200 years. With over 5 businesses, 19,000 colleagues, and more than 1,200 branches, stores, and sites, we believe we have the best people and the best place to work. We work hard to deliver results and have fun along the way!

You be you, it makes us, us!

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Wholesale Building Materials