CRM Manager

Digital Waffle; Nottingham; Hybrid; GBP 36,000 - 44,000; Full time

Job summary

Digital Waffle is seeking a CRM Specialist to drive retention and lifecycle marketing across its ecommerce brands. This hands-on role focuses on creating engaging email campaigns, automated journeys and excellent CRM experiences.

You will work closely with the Head of Acquisition & Retention to boost engagement, repeat purchases and subscription growth through Klaviyo and compelling copy.

Qualifications

• Strong commercial experience within CRM or Email Marketing, ideally in an ecommerce environment.
• Experience designing email campaigns as well as writing the copy behind them.
• Hands-on experience using Klaviyo is highly desirable; other CRM platforms considered.
• Strong understanding of customer lifecycle marketing, retention and automated journeys.
• Experience in ecommerce, DTC or subscription-based businesses advantageous.
• Highly organized with attention to detail and ability to manage multiple campaigns.
• Proactive mindset with curiosity to learn and grow.
• Hands-on execution role rather than strategic leadership position.
• Portfolio examples or screenshots of previous campaigns would help during interview.

Responsibilities

• Create, build and deploy engaging email marketing campaigns across the customer lifecycle.
• Build and optimise automated CRM journeys, including welcome, retention and re-engagement flows.
• Write compelling, on-brand copy that drives opens, clicks and conversions.
• Design high-quality email layouts that deliver a strong customer experience.
• Manage campaigns within Klaviyo, ensuring accurate segmentation, scheduling and reporting.
• Work closely with acquisition, ecommerce and brand teams to support wider marketing campaigns.
• Monitor campaign performance and identify opportunities to improve engagement and retention.
• Support subscription marketing initiatives and help grow customer lifetime value.

Skills

CRM campaigns

Email marketing

Lifecycle marketing

Copywriting

Klaviyo

Campaign analytics

Tools

Klaviyo

Job description

Role: CRM Specialist

A fast-growing ecommerce brand is hiring a CRM Specialist to help drive customer retention and lifecycle marketing across its expanding portfolio of consumer brands.

This is a hands-on execution role focused on creating engaging email campaigns, building automated customer journeys and delivering best-in-class CRM experiences. Working closely with the Head of Acquisition & Retention, you’ll play a key role in increasing customer engagement, repeat purchases and subscription growth.

Salary: Up to £40,000

Location: Nottingham (4 days per week onsite, 1 day remote)

What you’ll be doing

• Create, build and deploy engaging email marketing campaigns across the customer lifecycle.
• Build and optimise automated CRM journeys, including welcome, retention and re-engagement flows.
• Write compelling, on-brand copy that drives opens, clicks and conversions.
• Design high-quality email layouts that deliver a strong customer experience.
• Manage campaigns within Klaviyo, ensuring accurate segmentation, scheduling and reporting.
• Work closely with acquisition, ecommerce and brand teams to support wider marketing campaigns.
• Monitor campaign performance and identify opportunities to improve engagement and retention.
• Support subscription marketing initiatives and help grow customer lifetime value.

What you’ll need

• Strong commercial experience within CRM or Email Marketing, ideally in an ecommerce environment.
• Excellent copywriting skills with the ability to create engaging, conversion-focused email content.
• Experience designing email campaigns as well as writing the copy behind them.
• Hands-on experience using Klaviyo is highly desirable, although experience with other CRM platforms will also be considered.
• Strong understanding of customer lifecycle marketing, retention and automated email journeys.
• Experience working within ecommerce, DTC or subscription-based businesses would be highly advantageous.
• Highly organised with strong attention to detail and the ability to manage multiple campaigns.
• A proactive mindset with a genuine curiosity to learn, improve and develop new skills.
• Comfortable operating in a hands-on execution role rather than a strategic leadership position.
• Portfolio examples or screenshots of previous email campaigns would be highly beneficial during the interview process.

Nice to have

• Experience working with subscription-based brands.
• Basic understanding of AI tools within CRM and marketing workflows.
• Experience analysing campaign performance to optimise customer engagement.

This role would suit a creative, copy-led CRM professional who enjoys building engaging customer journeys, thrives in a fast-paced ecommerce environment and wants to play a key role in the growth of an ambitious consumer brand.