CRM Executive

Forward Role Recruitment; Manchester; Hybrid; GBP 32,000 - 35,000; Full time

Job summary

Forward Role, partnering with a well-established international business in fashion accessories and personalisation, is recruiting a CRM Executive (B2B). This hands-on role runs CRM, email and customer journeys day to day.

Based in the UK, the hybrid setup is 4 days onsite and 1 remote in Bury, with reporting to the Digital Lead and agency partners to drive performance, data-driven insights and first-party data growth.

Qualifications

• 2-3 years' experience in digital, CRM or customer marketing.
• Hands-on campaign and journey execution.
• Strong CRM/marketing automation skills, including building segments and journeys.
• Confident with email marketing and performance data to improve results.
• Analytical, with good Excel data skills.

Responsibilities

• Own and deliver CRM, email campaigns and customer journeys through Zoho.
• Turn digital and customer data into clear insights and performance reports.
• Grow customer engagement and first-party data through lifecycle marketing.
• Collaborate with SEO and paid media to support high-performing campaigns.
• Test, optimise and improve website journeys and campaign performance.

Skills

CRM experience

Email marketing

Data analysis

Excel

Communication skills

Tools

Zoho

HubSpot

Mailchimp

Job description

Forward Role are partnering with a well-established international business that's built a fantastic reputation within the fashion accessories and personalisation space. With a portfolio of recognised brands sold across Europe, they combine creativity, innovation and sustainability with a people-focused culture.

CRM Executive (B2B)

£32k - £35k

Hybrid working (4 days onsite and 1 remote)

Bury (free parking & easily accessible on public transport)

The business is going through an exciting phase of digital growth, investing heavily in ecommerce, CRM, marketing automation and performance marketing, so it's a brilliant time to join.

This is a hands-on role at the heart of the action. You'll run CRM, email and customer journeys day to day, working closely with the Digital Lead and agency partners to deliver, measure and continuously improve performance.

You'll build reporting, dig into the data, and turn insight into clear actions that shape what happens next.

It's a great opportunity for someone who enjoys being close to the data, likes seeing the impact of their work, and wants the freedom to take ownership while continuing to develop their career in digital marketing.

Responsibilities:

• Own and deliver CRM, email campaigns and customer journeys through Zoho
• Turn digital and customer data into clear insights and performance reports the business can act on
• Help grow customer engagement and first-party data through targeted lifecycle marketing activity
• Work with SEO and paid media agencies to support high-performing, commercially focused campaigns
• Continuously test, optimise and improve website journeys, campaign performance and conversion opportunities

What we're looking for:

• 2-3 years' experience in digital, CRM or customer marketing, with hands-on campaign and journey execution
• Strong CRM/marketing automation skills (e.g. Zoho, HubSpot or Mailchimp), including building and managing segments and journeys
• Confident with email marketing and performance data, using insights to continuously improve results
• Comfortable working with data and Excel, turning analysis into clear, actionable recommendations
• Well-rounded digital understanding (CRM, website, paid, SEO), with a curious, test-and-learn mindset and strong communication skills