CRM Executive

Carwow; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working (2 days from home)

Competitive salary

Matched pension contributions

Private medical and dental insurance

Job summary

Carwow is seeking a CRM Marketing Executive to drive email and push campaigns, working closely with the CRM Marketing Manager and cross-functional teams. You will build templates, manage calendars, and optimise personalisation through dynamic content and A/B tests.

The role involves collaborating with Carwow Studios brands (Auto Express / Evo) and supporting CRM programs across marketing channels. A positive, detail‑oriented communicator will thrive.

Qualifications

• Experience building and sending email campaigns in marketing platforms.
• Ability to pick up new tools quickly with minimal guidance.
• Strong attention to detail and ability to review copy.
• Comfort working with basic data (segments, exclusions, reporting).

Responsibilities

• Drive email and push campaigns from brief to delivery.
• Manage campaign calendar and timelines.
• Build email templates using drag-and-drop editors.
• Create dynamic content and run A/B tests.
• Segment customers and manage exclusions.
• QA campaigns for accuracy of copy, links and targeting.
• Report on performance metrics to the business.
• Support CRM programs for Carwow Studios brands (Auto Express / Evo).

Skills

Email campaigns

Attention to detail

Written English

Data handling

Campaign planning

A/B testing

Push notifications

Tools

Iterable

Braze

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Job description

THE CARWOW GROUP Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer. What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We recently raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans! As pioneers, we're always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it's our responsibility to see possibility - building new experiences, launching new titles and listening to drivers. Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!). Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

As a CRM Marketing Executive within the Customer and Marketing team at Carwow, you will play a key role in communicating to our users about changing their car. Email and Push are pivotal channels for communicating with our users and you will be responsible for managing campaigns from brief through to delivery. Working alongside the CRM Marketing Manager/Senior Manager, you will work closely with the commercial and marketing teams.

WHAT YOU'LL DO

• Traffic email campaigns through Carwow, making sure that campaigns are briefed on time, correct assets have been provided, and sign off is given ahead of campaign deployment
• Managing the email campaign calendar, populating new briefs and updating statuses
• Building email templates using a drag and drop editor in Iterable
• Creating dynamic content and A/B tests to maximise personalisation and performance.
• Building customer segments in Iterable, including managing exclusions
• QA of email campaigns to ensure 100% accuracy of spelling and grammar, URLs and targeting
• Reporting on key performance metrics back to the business
• Assisting with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine)

WHAT YOU'LL NEED

• Some hands-on experience building email campaigns in a marketing platform (e.g. Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp) - you don't need to be an expert, but you've actually built and sent campaigns before
• A fast learner - comfortable picking up new tools and processes quickly with minimal hand-holding
• Sharp attention to detail
• Strong written English - you'll be reviewing copy and content
• Comfortable working with data at a basic level (segments, exclusions, reporting)

BONUS POINTS

• Experience with Iterable specifically
• Exposure to A/B testing or personalisation in a CRM/email context
• Experience with Mobile Push as a marketing channel
• Experience with AI tools like Claude, ChatGPT, Gemini
• Experience in the publishing / subscriptions industries

INTERVIEW PROCESS

• Introductory call with our Talent team
• Online interview with the Hiring Manager
• Values Interview

WHAT'S IN IT FOR YOU

• Hybrid working (2 days working from home)
• Competitive salary
• Matched pension contributions
• Share options - when we thrive, so do you!
• Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchers
• Life Assurance
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• The option to work from abroad up to 4 weeks
• Inclusive parental, partner and shared parental leave, fertility treatment and preg