CRM Executive

Carwow Group; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Pension contributions

Share options

Bupa private medical

Dental insurance

Life Assurance

Wellbeing support

Learning budget

Regular social events

Wedding leave

Parental leave

Home office allowance

Job summary

The Carwow Group is seeking a CRM Marketing Executive to lead and own email and push campaigns within the Customer and Marketing team. You will manage campaigns from brief to delivery and work alongside the CRM Marketing Manager/Senior Manager, collaborating with commercial and marketing teams.

You will build templates using a drag-and-drop editor in Iterable, create dynamic content and run A/B tests to maximise personalisation and performance, while developing customer segments and reporting

Qualifications

• Experience building email campaigns in a marketing platform and sending campaigns.
• Ability to quickly learn new tools and processes with minimal guidance.
• Sharp attention to detail in copy, content, URLs and targeting.
• Strong written English for reviewing copy and content.
• Comfortable working with data: segments, exclusions, reporting.

Responsibilities

• Traffic email campaigns through Carwow, ensuring briefs, assets and sign-off are on time.
• Manage the email campaign calendar and update statuses.
• Build email templates using a drag-and-drop editor in Iterable.
• Create dynamic content and A/B tests to maximise personalisation and performance.
• Build customer segments in Iterable and manage exclusions.
• QA campaigns for accuracy of spelling, URLs and targeting.
• Report on key performance metrics to the business.
• Assist with CRM programs for Carwow Studios brands (Auto Express / Evo Magazine).

Skills

Email campaigns

Fast learner

Attention to detail

Strong written English

Data literacy

Tools

Iterable

Braze

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Job description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We recently raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we're always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it's our responsibility to see possibility - building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

As a CRM Marketing Executive within the Customer and Marketing team at Carwow, you will play a key role in communicating to our users about changing their car.

Email and Push are pivotal channels for communicating with our users and you will be responsible for managing campaigns from brief through to delivery.

Working alongside the CRM Marketing Manager/Senior Manager, you will work closely with the commercial and marketing teams.

WHAT YOU’LL DO

• Traffic email campaigns through Carwow, making sure that campaigns are briefed on time, correct assets have been provided, and sign off is given ahead of campaign deployment
• Managing the email campaign calendar, populating new briefs and updating statuses
• Building email templates using a drag and drop editor in Iterable
• Creating dynamic content and A/B tests to maximise personalisation and performance.
• Building customer segments in Iterable, including managing exclusions
• QA of email campaigns to ensure 100% accuracy of spelling and grammar, URLs and targeting
• Reporting on key performance metrics back to the business
• Assisting with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine)

WHAT YOU'LL NEED

• Some hands-on experience building email campaigns in a marketing platform (e.g. Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp) — you don't need to be an expert, but you've actually built and sent campaigns before
• A fast learner - comfortable picking up new tools and processes quickly with minimal hand-holding
• Sharp attention to detail
• Strong written English - you'll be reviewing copy and content
• Comfortable working with data at a basic level (segments, exclusions, reporting)

BONUS POINTS

• Experience with Iterable specifically
• Exposure to A/B testing or personalisation in a CRM/email context
• Experience with Mobile Push as a marketing channel
• Experience with AI tools like Claude, ChatGPT, Gemini
• Experience in the publishing / subscriptions industries

INTERVIEW PROCESS

• Introductory call with our Talent team
• Online interview with the Hiring Manager
• Values Interview

WHAT'S IN IT FOR YOU

• Hybrid working (2 days working from home)
• Competitive salary
• Matched pension contributions
• Share options - when we thrive, so do you!
• Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchers
• Life Assurance
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• The option to work from abroad up to 4 weeks
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• Up to £500/€550 home office allowance for that massage chair you've been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.