CRM - CRM Executive

Premier-Inn; Dunstable; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Healthcare

Bens

Bonus up to 15%

Job summary

Premier Inn is seeking a CRM Executive to design and manage customer journeys from concept through to delivery. You’ll work with data to identify audiences, tailor communications, and drive engagement and loyalty on our new CRM platform.

This hands-on role involves building, launching and optimising campaigns, ensuring cross-device display, accurate tracking and clear reporting. A solid grasp of HTML/CSS is required, with the ability to collaborate with developers when needed.

Qualifications

• Experience creating and deploying CRM campaigns and customer journeys.
• Experience using Braze or another leading platform such as Salesforce Marketing Cloud, Adobe Campaign or Klaviyo.
• Understanding of audience targeting, personalisation and customer lifecycle communications.
• Working knowledge of HTML and CSS, including email troubleshooting.
• Strong attention to detail with a test-and-learn mindset.

Responsibilities

• Build, launch and optimise CRM campaigns across email, push and SMS.
• Monitor performance, apply learnings and iterate future activity.
• Check communications display correctly across devices and email environments.
• Coordinate with developers to resolve issues and improve tracking and reporting.

Skills

CRM campaigns

Audience targeting

HTML/CSS

Email troubleshooting

Data analysis

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Klaviyo

Job description

CRM Executive

Location: Dunstable, Bedfordshire or Chancery Lane, London - 3 days per week, with 2 days from home or another location

Salary: £35,000 - £40,000 dependant on skills & experiences + up to 15% bonus + healthcare + bens

Role Type: Fixed Term contract until 27/8/27

Function: Customer Engagement

At Premier Inn, great customer experiences begin long before a guest arrives at one of our hotels. Our CRM communications help inspire bookings, build loyalty and keep our customers engaged with a brand they know and trust.

We have just migrated to a new well known CRM system, and we’re looking for a CRM Executive to help us make the most of our new platform.

You’ll create and manage engaging customer journeys from initial concept through to delivery. You’ll be comfortable working with data and insight, and be able to identify the right audiences, understand the customer behaviours we want to influence and develop targeted communications which drive engagement, through to conversion and loyalty.

This is a hands‑on role where you’ll build, launch and optimise campaigns, monitor how they perform and apply the learning to future activity. You’ll also check that communications display correctly across different devices and email environments, are configured effectively and can be accurately tracked and reported.

Having a practical understanding of HTML and CSS is required, but you don’t need to be a developer. You should be comfortable carrying out checks, investigating issues and clearly explaining technical problems to solve them with developers when additional support is required. You will deliver relevant, personalised communications across email, push and SMS.

What we’re looking for

• Experience creating and deploying CRM campaigns and customer journeys
• Experience using Braze or another leading platform, such as Salesforce Marketing Cloud, Adobe Campaign or Klaviyo
• An understanding of audience targeting, personalisation and customer lifecycle communications
• Working knowledge of HTML and CSS, including email troubleshooting
• Strong attention to detail and a test‑and‑learn mindset
• A collaborative, curious and proactive approach
• Confident to challenge and deliver autonomously

We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, a Leader in Stonewall’s Proud Employer Accreditation, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.

Join Premier Inn and help develop the communications that will power our future success.