CRM Engagement Executive

Rail Delivery Group; Greater London; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Rail travel discount

Annual leave 30 days

Personal development days

Job summary

Rail Delivery Group seeks a CRM marketing specialist to deliver email campaigns via Salesforce Marketing Cloud, driving retention and lifetime value across Railcards, Days Out Guide and National Rail Enquiries databases.

You will build, track and report on product campaigns, focusing on segmentation, personalization and analytics in a fast-paced environment.

Qualifications

• Extensive knowledge of email best practices including ESP optimization and deliverability.
• Proficiency in HTML and CSS for email coding.
• Strong numeracy and advanced Excel skills.
• Experience with database campaign segmentation for personalized communications.
• Hands-on knowledge of CRM platforms, especially Salesforce Marketing Cloud (Journey Builder a plus).

Responsibilities

• Create and deliver CRM and email campaigns using Salesforce Marketing Cloud.
• Build, track and report on National Rail product campaigns and automations.
• Support customer retention and maximise customer lifetime value across Railcards, Days Out Guide and National Rail Enquiries databases.
• Schedule, build and run database extracts and reports.
• Apply email best practices, including responsive coding, A/B testing, dynamic content and deliverability.
• Use segmentation and personalization to produce relevant customer communications.
• Develop and maintain collaborative relationships with suppliers, stakeholders and departments.
• Monitor and manage campaign performance using data, analytics and reporting.

Skills

Email marketing

Salesforce Marketing Cloud

HTML/CSS emails

A/B testing

Dynamic content

Segmentation

Data analytics

Excel

Education

University degree in marketing/analytics

Tools

Salesforce Marketing Cloud

Salesforce Journey Builder

Adobe Campaign

Job description

Closing Date for Applications

24th September 2026

Salary Range

Up to £40,000 per annum

What is the purpose of this job?

To deliver CRM communications for commercial and engagement campaigns through email marketing channels, building,trackingand reporting on National Rail product campaigns and automations to drive customer retention and maximise lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.

What can I expect to do in this job?

No two days are quite the same, but some of the things youwill be involved in include:

• Create and deliver CRM and email marketing campaigns using Salesforce Marketing Cloud.


• Build, track and report on National Rail product campaigns and automations.


• Support customer retention and maximise customer lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.


• Schedule, build and run database extracts and reports.


• Apply email best practice, including ESP optimisation, responsive HTML/CSS email coding, A/B testing, dynamiccontentand deliverability.


• Use database segmentation and personalisation to produce relevant customer communications.


• Develop andmaintaineffective collaborative and cross-functional relationships with suppliers,stakeholdersand departments.


• Monitor and manage campaign performance using data,analyticsand reporting.

Requirements

Weare less interested in ticking every box and more interested in finding someone who can make a positive contribution to our team.

• You’lllikely bring:


• Essential


• Extensive knowledge of email best practices, including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation,personalisationand performance management.


• Proficiencyin HTML and CSS email coding, together with strong computer literacy.


• Strong numeracy and extensive experience using Microsoft Excel.


• Experience using database campaign segmentation for personalised communications.


• Hands‑on technical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; experience may also include Salesforce Journey Builder or Adobe Campaign.


• At least 1–2 years’ experience in a similar agency-side or in‑house B2C marketing role.


• Data and analytics experience.


• A strong operational and commercial mindset, with a decisive, delivery-focusedand return‑on‑investment approach.


• Ability to work under pressure in a fast‑paced environment and meet deadlines.


• Strong commitment to customer experience and enthusiasm for the role.


• Desirable


• A university degree with an emphasis on customer behaviour,marketingor analytics.


• Proficiencyin Adobe Photoshop.

Benefits

Why Work for RDG?

We offer a highly competitive package, including:

• 75% discount on rail travel (for work and leisure), plus international rail discounts


• 30 Days annual leave (plus buy/sell options and additional leave for key life events)


• Two Personal Development Days are granted to employees annually


• Interest‑free Season Ticket Loan for commuting costs


• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave


• Pension scheme – up to 8.64% employer contribution


• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)


• Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks


• Flexible working arrangements available