Email Marketing Specialist

Ruby Magpie; London; Hybrid; GBP 40,000; Full time

Job summary

A high-growth, premium brand in London seeks a CRM Executive/Manager. This hands-on role requires 3+ years in CRM or lifecycle marketing, focusing on customer engagement through intelligent campaigns via email and SMS. Ideal candidates thrive in premium settings and possess strong data interpretation skills.

Benefits

25 days holiday, increases based on tenure

Option to purchase additional holiday days

Enhanced maternity and paternity pay

Company sick pay

Pension contribution

Group Life Assurance (3x salary)

Employee Assistance Programme

Annual product allowance

Staff discount

Friends and family discount

Qualifications

• 3+ years’ experience in CRM, email, or lifecycle marketing.
• Strong track record in ecommerce or direct-to-consumer roles.
• History of building customer journeys and segmentation strategies.

Responsibilities

• Build and manage a first-party data strategy.
• Create and optimise automated customer lifecycle journeys.
• Deliver campaign communications via email and SMS using Klaviyo.

Skills

Strategic mindset

Data literate

Collaborative

Customer behaviour understanding

Tools

Klaviyo

Shopify

GDPR best practices

Job description

This range is provided by Ruby Magpie. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Role: CRM Executive/Manager

Department: E-commerce

Location: Central London / Hybrid

Up to £40k

About the Company

We are recruiting for a high-growth, premium brand. It operates across both product and travel verticals, with a focus on technical consumer goods and transformational luxury travel. The business is expanding its CRM team to support long-term customer engagement across it's ecommerce offerings.

The Role

This is a hands-on and strategic CRM Executive or Manager role, ideal for someone with at least three years of experience in CRM or lifecycle marketing roles. You’ll own and execute campaigns that span welcome journeys, post-purchase flows, and ongoing engagement, using Klaviyo and Shopify to manage, personalise and optimise all CRM activity.

You’ll be responsible for growing customer retention and loyalty through intelligent, data-led campaigns. The role spans email, SMS, and first-party data strategy, supporting both premium product sales and high-value service/event participation.

Key Responsibilities

• Build and manage a first-party data strategy, evolving the CRM database into a core brand asset
• Create and optimise automated customer lifecycle journeys – including welcome, cross-sell, loyalty, and win-back flows
• Deliver campaign and always-on communications via email and SMS using Klaviyo
• Segment audiences using Shopify data to create personalised communications based on behaviour and intent
• Craft messaging that supports both technical product details and emotive storytelling
• Collaborate across e-commerce, creative, product, and experiential teams for joined-up delivery
• Manage the CRM calendar to align with product launches, customer journeys, and marketing moments
• Run A/B testing and continually refine strategy based on campaign performance
• Analyse metrics and report on engagement, retention, and customer lifetime value
• Ensure GDPR compliance and best practice in data handling
• Support the wider marketing and CX teams as needed

About You

You’re a commercially minded CRM specialist with a passion for creating meaningful customer experiences. You’re just as comfortable interpreting data as you are crafting copy, and you thrive in premium, purpose-led environments. You’re confident building CRM programmes from the ground up and want to make your mark within a growing, creative brand.

Experience Required

• 3+ years’ experience in CRM, email, or lifecycle marketing
• Strong track record in ecommerce or direct-to-consumer roles
• Experience balancing product-based campaigns with longer-term engagement strategies
• History of building customer journeys, segmentation strategies, and optimising lifecycle flows
• Experience working in fast-paced or scaling environments
• Cross-functional collaboration with brand, ecommerce, product and creative teams
• Demonstrable ownership of campaign KPIs, data strategy, or CRM calendar

Tools & Knowledge

• Advanced experience with Klaviyo (automations, segmentation, testing, analytics)
• Proficient with Shopify data and using it for behavioural segmentation
• Working knowledge of GDPR, deliverability best practice, and opt-in data management
• Bonus: exposure to Zendesk or similar CX platforms

Skills & Strengths

• Strategic mindset with strong technical CRM foundation
• Data literate – able to analyse performance and optimise based on results
• Confident working across physical product and experience-led customer journeys
• Able to develop emotionally resonant, insight-led messaging
• Comfortable managing budgets, calendars, and multichannel campaigns
• Highly collaborative, proactive, and commercially aware
• Passion for brand storytelling, customer behaviour, and purpose-driven businesses
• 25 days holiday, with increases based on tenure
• Option to purchase additional holiday days
• Enhanced maternity and paternity pay
• Company sick pay and pension contribution
• Group Life Assurance (3x salary)
• Employee Assistance Programme and Virtual GP access
• Annual product allowance and staff discount
• Friends and family discount

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Retail Apparel and Fashion, Travel Arrangements, and Marketing Services

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