CRM Data And Technology Specialist

BOOTS; Greater London; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Retirement plan

Employee discounts

Parental leave

Counselling service

Flexible benefits

Job summary

Boots is seeking a CRM Data and Technology Specialist to lead personalised customer journey automation from Nottingham/Beeston. You will own development and delivery of 121 communications within the customer marketing framework and ensure initiatives drive commercial results.

You’ll collaborate across analytics, delivery and wider Boots data ecosystem, shaping data models, new data sources and reporting (Power BI) to optimise customer engagement while balancing business goals.

Qualifications

• Marketing background with digital CRM experience.
• Curious and analytical mindset.
• Solution-oriented with ability to translate insights into action.
• Strong relationship, organisational and communication skills.
• Customer-centric mindset with focus on customer at heart.
• Willing to contribute across multiple projects.

Responsibilities

• Create, own, deliver and optimise automated personalised communications.
• Collaborate with analytics and delivery teams to keep timing relevant.
• Review communications with analytics team and adopt new data sources.
• Set KPIs and optimise journeys based on results.
• Plan and schedule migration of existing triggers with Condor reps.
• Provide strategic data/tech consultation for CRM projects.
• Analyze commercial and customer impact to identify opportunities.

Skills

CRM marketing

Analytical mindset

Stakeholder mgmt

Storytelling

Problem solving

Adaptability

Tools

Salesforce

Marketing automation tools

Job description

Contract: 12 months FTC

Shift pattern: Full time on site

Salary: Competitive

Are you ready to make a difference? Join us at Boots as a CRM Data and Technology Specialist in Nottingham, Beeston!

Sitting within the Customer Marketing team, you'll be responsible for the development and delivery of personalised customer journey strategy and relevant communications. A key focus will be the timely, relevant and automated nature planning and delivery of strategic initiatives - whilst ensuring that commercial objectives are met.

Reporting to the CRM Data and Technology Manager, you'll work cross functionally with various stakeholders and departments across the customer marketing team and wider Boots data and technology ecosystem, to deliver the best customer communications whilst driving real commercial results and transformational proof of concepts.

It's a varied and interesting role that requires a customer focused mind-set, strong communication skills, and a desire to ensure the customer is at the heart of everything you do whilst balancing commercial and business goals.

What you'll be doing

In this role, you will be responsible for creation, ownership, delivery and optimisation of automated personalised 121 communications from BAU to new transformational projects:

Key responsibilities

• This plan consists of any triggered communication going to a customer based on a customer event, behaviour known or predicted (Abandoned Basket, Abandoned Browse, Lapsing, Onboarding etc.)
• For this plan to work you will need to have a strong relationship with the analytical and delivery teams to ensure the communications remain timely, relevant and work within the main customer marketing plan and objective.
• Communications within this plan need to be reviewed with the analytics team to ensure performance remains high and any new data sources or techniques are adopted for optimisation.
• Assign KPIs and continually optimise the customer journeys based on KPI result.
• Work with the relevant Condor representatives to plan and schedule the migration of the existing triggers.
• Provide strategic consultation to the wider CRM team on data and technology projects and initiatives. Example projects include: - Implementation of new data models into our customer marketing communications - Implementation of new data sources into our customer marketing database - Work with the analytics team to ensure reporting is fit for purpose and adopted across the wider team (Power BI)
• Support with other transformational activities as required.
• Review and analyse commercial and customer impact to define opportunities in your immediate area but also to improve other areas or create proof of concepts or tests for the wider customer marketing function.

What you'll need to have (our must-haves)

• Have a background in marketing, ideally with experience in digital CRM customer lifecycle journeys.
• Have a curious and analytical mind set.
• Be solution orientated - be able to take insight and action on it, create proof of concept plans and be able to articulate your ideas to all levels and departments.
• Have excellent relationship, organisational and communication skills. Have great articulation skills making the complex super clear through storytelling.
• Be flexible, happy to give something a go, and contribute to lots of different work.
• Have a desire to keep updated on what other brands are doing, and industry technologies and techniques are adopted elsewhere and see how these could be applied to Boots.
• Customer-Centric Mindset. You must be able to put the customer at the heart of everything you do and can put yourself in the customers shoes and use data, research and results to influence your decisioning process.

It would be great if you also have

• Experience with CRM software such as Salesforce or similar platforms.
• Knowledge of marketing automation tools.
• Familiarity with data privacy regulations and best practices.

Where your brilliance can take you

At Boots, we believe in your potential. You'll have opportunities for professional development and career progression within our supportive environment.

Rewards designed for you

• Boots Retirement Savings Plan (up to 6% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• Flexible benefits scheme including options for additional holiday and discounted gym memberships.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

A bit about us

At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-case basis.