CRM, Data, technology specialist

Boots UK; Nottingham; On-site; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Employee discounts

Enhanced leave

Employee Assistance Programme

Job summary

Boots UK in Nottingham is seeking a CRM Data and Technology Specialist to lead personalised customer journey strategies and automated communications, balancing commercial objectives with customer centricity.

You will own end-to-end campaigns, collaborate with analytics and delivery teams, and drive data-driven enhancements across the customer marketing plan using tools like Power BI and Salesforce.

Qualifications

• Background in marketing with digital CRM customer lifecycle experience.
• Curious and analytical mindset with a solution-oriented approach.
• Ability to articulate ideas clearly to multiple stakeholders.

Responsibilities

• Create, own, deliver, and optimize automated personalised communications.
• Collaborate with analytics and delivery teams to keep communications timely and relevant.
• Review performance with analytics and adopt new data sources or techniques.
• Set KPIs and continuously optimize customer journeys based on results.
• Plan and schedule migration of existing triggers with Condor representatives.

Skills

CRM experience

Analytical mind

Communication

Stakeholder mgmt

Tools

Power BI

Salesforce

Job description

Are you ready to make a difference? Join us at Boots as a CRM Data and Technology Specialist in Nottingham, Beeston!

Sitting within the Customer Marketing team, you'll be responsible for the development and delivery of personalised customer journey strategy and relevant communications. A key focus will be the timely, relevant and automated nature planning and delivery of strategic initiatives - whilst ensuring that commercial objectives are met.

Reporting to the CRM Data and Technology Manager, you'll work cross functionally with various stakeholders and departments across the customer marketing team and wider Boots data and technology ecosystem, to deliver the best customer communications whilst driving real commercial results and transformational proof of concepts.

It's a varied and interesting role that requires a customer focused mind-set, strong communication skills, and a desire to ensure the customer is at the heart of everything you do whilst balancing commercial and business goals.

What you'll be doing

In this role, you will be responsible for creation, ownership, delivery and optimisation of automated personalised 121 communications from BAU to new transformational projects, This plan consists of any triggered communication going to a customer based on a customer event, behaviour known or predicted (Abandoned Basket, Abandoned Browse, Lapsing, Onboarding etc.)

For this plan to work you will need to have a strong relationship with the analytical and delivery teams to ensure the communications remain timely, relevant and work within the main customer marketing plan and objective.

Communications within this plan need to be reviewed with the analytics team to ensure performance remains high and any new data sources or techniques are adopted for optimisation.

Assign KPIs and continually optimise the customer journeys based on KPI result.

Work with the relevant Condor representatives to plan and schedule the migration of the existing triggers.

Provide strategic consultation to the wider CRM team on data and technology projects and initiatives.

Example projects include:

• Implementation of new data models into our customer marketing communications
• Implementation of new data sources into our customer marketing database
• Work with the analytics team to ensure reporting is fit for purpose and adopted across the wider team (Power BI)
• Support with other transformational activities as required.

Review and analyse commercial and customer impact to define opportunities in your immediate area but also to improve other areas or create proof of concepts or tests for the wider customer marketing function.

What you'll need to have (our must-haves)

• Have a background in marketing, ideally with experience in digital CRM customer lifecycle journeys.
• Have a curious and analytical mind set.
• Be solution orientated - be able to take insight and action on it, create proof of concept plans and be able to articulate your ideas to all levels and departments.
• Have excellent relationship, organisational and communication skills. Have great articulation skills making the complex super clear through storytelling.
• Be flexible, happy to give something a go, and contribute to lots of different work.
• Have a desire to keep updated on what other brands are doing, and industry technologies and techniques are adopted elsewhere and see how these could be applied to Boots.
• Customer-Centric Mindset. You must be able to put the customer at the heart of everything you do and can put yourself in the customers shoes and use data, research and results to influence your decisioning process.

It would be great if you also have

• Experience with CRM software such as Salesforce or similar platforms.
• Knowledge of marketing automation tools.
• Familiarity with data privacy regulations and best practices.

At Boots, we believe in your potential. You'll have opportunities for professional development and career progression within our supportive environment.

Rewards designed for you

• Boots Retirement Savings Plan (up to 6% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• including options for additional holiday and discounted gym memberships.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at . Exclusions may apply; eligible roles only.

A bit about us At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.