CRM Campaigns Specialist - Email & Personalisation

Inspired Thinking Group; Greater London; Hybrid; GBP 26,000 - 37,000; Full time

Benefits offered by this job

Time off that works for you

Flexibility & lifestyle

Family & life milestones

Financial perks

Growth & recognition

Community & wellbeing

Job summary

Inspired Thinking Group in London is seeking a CRM Marketing assistant to support planning and delivery of CRM activity across email and push channels. You will work closely with editorial, designers, and developers in Salesforce Marketing Cloud to ensure customer-centric communications that align with M&S Food objectives.

The role involves supporting end-to-end campaign delivery, segmentation, testing, and reporting, with hybrid working options and a focus on timely, on-brand communications.

Qualifications

• Around one year of experience in CRM, email marketing or a related digital marketing role.
• Experience delivering customer communications end-to-end: briefing, testing, scheduling and evaluation.
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud.
• Understanding of customer segmentation, personalization and data-led communications.
• Strong organizational and planning skills with excellent attention to detail.
• Confident written and verbal communication, able to work with multiple stakeholders.

Responsibilities

• Support the full campaign process for email and push from briefing data through testing and scheduling in Salesforce Marketing Cloud.
• Support BAU batch email and push communications aligned with M&S Food objectives.
• Support delivery of trigger email communications.
• Work with the assistant campaign manager to use customer data for relevant communications.
• Collaborate with data science and audience management to segment audiences and personalize.
• Support CRM tests and ensure activity builds on insights and learnings.
• Assist with CRM reporting for the team.
• Work with Marketing, Data and Digital teams to deliver against objectives and keep communications accurate and on brand.
• Raise awareness of M&S Food digital content among customers and colleagues.
• Support monthly dietary preferences email programme to personalize communications.
• Provide holiday cover and campaign support during peak periods.

Skills

CRM

Email marketing

Tools

Salesforce Marketing Cloud

Job description

Inspired Thinking Group in London is seeking a CRM Marketing assistant to support planning and delivery of CRM activity across email and push channels. You will work closely with editorial, designers, and developers in Salesforce Marketing Cloud to ensure customer-centric communications that align with M&S Food objectives.

The role involves supporting end-to-end campaign delivery, segmentation, testing, and reporting, with hybrid working options and a focus on timely, on-brand communications.