CRM Campaigns Associate — Multichannel & Insights

Sweaty Betty; Greater London; On-site; GBP 30,000 - 36,000; Full time

Job summary

Sweaty Betty is seeking a CRM Assistant to join the Retention and Performance Marketing team. You will help deliver multi-channel campaigns using Braze, ensuring personalised customer experiences across global markets.

With strong communication, numeracy, and Excel skills, you will support journey optimisation, reports, and tests to drive engagement and repeat purchases. A marketing qualification is preferred, and you will grow within a supportive, women-led brand.

Qualifications

• A self-starter with a positive attitude and a strong desire to learn and contribute.
• Excellent communication and collaboration skills.
• Strong attention to detail, with the ability to manage multiple tasks and deliver high-quality work.
• Organisational skills and commercial awareness.
• Good numeracy and analytical skills, with working knowledge of Excel.
• Ability to adapt quickly in a fast-paced environment and prioritise effectively.
• A team player who enjoys working cross-functionally to achieve shared goals.
• Ideally a marketing diploma or degree-level qualification, or some experience in a marketing or CRM role.

Responsibilities

• Support the development and execution of multi-channel campaigns. You will be involved in the end-to-end process, from briefing creative teams to final execution and deployment of campaigns.
• Provide clear briefs to copywriters, designers, and internal teams, ensuring the production of effective, customer-focused campaigns and communications.
• Support the digital and trade teams, providing insights that aid the optimization of customer journeys across our website and retail marketing.
• Embrace a "Test, Learn & Optimize" mindset, continuously building upon our knowledge and driving performance across all campaigns.
• Support the Retail team in execution of targeted sends, supporting in-store events, activations, openings and closures; deepening the online to offline relationship.
• Collaborate with the CRM team to create weekly and monthly reports, focusing on long term behaviour and purchase trends, as well as A/B testing results.

Skills

Communication

Analytical skills

Numeracy

Excel

Braze

CRM knowledge

Education

Marketing degree or diploma

Tools

Braze

Job description

Sweaty Betty is seeking a CRM Assistant to join the Retention and Performance Marketing team. You will help deliver multi-channel campaigns using Braze, ensuring personalised customer experiences across global markets.

With strong communication, numeracy, and Excel skills, you will support journey optimisation, reports, and tests to drive engagement and repeat purchases. A marketing qualification is preferred, and you will grow within a supportive, women-led brand.