CRM Campaign Coordinator

tms; Greater London; On-site; GBP 28,000 - 38,000; Full time

Job summary

tms, supporting McDonald’s Marketing, seeks a Campaign Executive to assist in creating and delivering CRM campaigns and customer engagement programmes. You will coordinate activities, review assets, and ensure campaigns run smoothly with agency partners.

You will gain experience in a fast-paced environment, develop detailed project plans, and contribute to audience strategy and creative feedback, while growing toward end-to-end ownership of campaigns.

Qualifications

• Interest in marketing, customer engagement and CRM.
• Proactive and solutions-oriented mindset.
• Strong relationship-building across stakeholders and agency partners.
• Curiosity and eagerness to learn with openness to feedback.
• Ability to balance detail with strategic perspective and business goals.
• Excellent attention to detail in a regulated environment.
• Clear, concise written and verbal communication.

Responsibilities

• Support CRM team in developing and delivering the CRM calendar and campaigns.
• Review creative outputs across email and push with constructive feedback for stakeholders and partners.
• Test and quality-check campaign assets including HTML and journeys for accuracy and compliance.
• Develop personalised customer programmes by reviewing performance and applying learnings to planning.
• Build relationships with internal stakeholders and agency partners, driving alignment and approvals.
• Proactively manage timelines and identify risks to ensure timely campaign delivery.
• Support team coordination, including meeting organisation and pre-read collation.
• Develop understanding of broader customer strategy and how campaigns align to business goals.
• Grow in the role with opportunity for end-to-end ownership of selected campaigns.

Skills

Marketing

CRM

Campaign coordination

Stakeholder management

Attention to detail

Organisational skills

Communication

Education

Marketing studies

Job description

tms, supporting McDonald’s Marketing, seeks a Campaign Executive to assist in creating and delivering CRM campaigns and customer engagement programmes. You will coordinate activities, review assets, and ensure campaigns run smoothly with agency partners.

You will gain experience in a fast-paced environment, develop detailed project plans, and contribute to audience strategy and creative feedback, while growing toward end-to-end ownership of campaigns.