Campaign Executive (eCRM) - 12 month FTC

tms; Greater London; On-site; GBP 28,000 - 38,000; Full time

Job summary

tms, supporting McDonald’s Marketing, seeks a Campaign Executive to assist in creating and delivering CRM campaigns and customer engagement programmes. You will coordinate activities, review assets, and ensure campaigns run smoothly with agency partners.

You will gain experience in a fast-paced environment, develop detailed project plans, and contribute to audience strategy and creative feedback, while growing toward end-to-end ownership of campaigns.

Qualifications

• Interest in marketing, customer engagement and CRM.
• Proactive and solutions-oriented mindset.
• Strong relationship-building across stakeholders and agency partners.
• Curiosity and eagerness to learn with openness to feedback.
• Ability to balance detail with strategic perspective and business goals.
• Excellent attention to detail in a regulated environment.
• Clear, concise written and verbal communication.

Responsibilities

• Support CRM team in developing and delivering the CRM calendar and campaigns.
• Review creative outputs across email and push with constructive feedback for stakeholders and partners.
• Test and quality-check campaign assets including HTML and journeys for accuracy and compliance.
• Develop personalised customer programmes by reviewing performance and applying learnings to planning.
• Build relationships with internal stakeholders and agency partners, driving alignment and approvals.
• Proactively manage timelines and identify risks to ensure timely campaign delivery.
• Support team coordination, including meeting organisation and pre-read collation.
• Develop understanding of broader customer strategy and how campaigns align to business goals.
• Grow in the role with opportunity for end-to-end ownership of selected campaigns.

Skills

Marketing

CRM

Campaign coordination

Stakeholder management

Attention to detail

Organisational skills

Communication

Education

Marketing studies

Job description

BRAND: McDonald’s

LOCATION: EAST FINCHLEY, LONDON

ABOUT US

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Hilton, Samsung, Starbucks, and adidas.

Most importantly, we're a place where you can achieve great things, and be recognized as the best.

WHAT MATTERS THE MOST

Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.

tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com

At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.

So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.

WHY WE THINK YOU WILL LOVE THIS ROLE

Working as part of the McDonald’s Marketing team, the role focuses on supporting the team in the creation of key marketing campaigns.

Day-to-day responsibilities include supporting the CRM team on a range of marketing campaigns and strategic customer engagement programmes, alongside broader team coordination and administrative support. The role is busy, varied and wide-ranging, offering exposure to a high volume of activity across campaigns including Food & Beverages, Family, Brand, Trust and Digital.

You will play an important role in enabling the team to operate effectively, contributing to the smooth running of day-to-day activity. From reviewing creative and collating strategic feedback, to organising team meetings and working closely with agency partners, no two days are the same.

This is a great opportunity to gain experience within a fast-paced, high-profile business, and we are looking for a highly organised and proactive individual to join as Campaign Executive.

WHAT YOU WILL BRING TO THE AGENCY

This provides a fantastic opportunity for someone proactive and organised, with enthusiasm and strong attention to detail to kick start their career in marketing and learn from one of the most iconic brands in the world. A passion for the McDonald’s business is a must, and whilst project management and administrative skills represent the crux of the role, developing an eye for strong creative work will become increasingly important as the role progresses.

Digging deeper on the details

• Support CRM team in developing and delivering the CRM calendar, contributing to the growth of key digital channels and performance against targets.
• Review creative outputs across email and push, applying strong judgement to provide clear, constructive feedback to internal stakeholders and agency partners.
• Test and quality-check campaign assets (including HTML and journeys), ensuring accuracy and adherence to brand, legal and regulatory requirements.
• Contribute to the evolution of personalised customer programmes by reviewing performance, identifying insights, and applying learnings to future planning.
• Build effective relationships with internal stakeholders (e.g. Legal, Comms) and agency partners, confidently leading conversations to secure alignment, feedback and approvals.
• Proactively manage timelines, identifying potential risks or blockers and working collaboratively to find solutions to ensure successful campaign delivery.
• Support team coordination and leadership priorities, including meeting organisation, pre-read collation and general team administration.
• Develop a strong understanding of the broader customer strategy, considering how individual campaigns and programmes align to drive meaningful engagement and influence customer behaviour.
• Build deep knowledge of brand principles and how these translate into effective, compliant customer communications.
• Grow in the role over time, with the opportunity to take on end-to-end ownership of selected campaigns.

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• A strong interest in marketing, customer engagement and CRM, ideally supported by relevant study or early experience.
• A proactive and solutions-oriented mindset, with the ability to identify challenges and work collaboratively to resolve them.
• Strong relationship-building skills, with confidence working across multiple stakeholders and agency partners.
• A natural curiosity and eagerness to learn, with an openness to feedback and a desire to continuously develop.
• The ability to balance attention to detail with a broader, strategic perspective — understanding how work contributes to customer outcomes and business goals.
• Excellent attention to detail, with the ability to work within a highly regulated environment and ensure accuracy across all outputs.
• Clear and concise communication skills, both written and verbal.
• Strong organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• A collaborative approach, with the ability to listen, challenge constructively, and bring others on the journey.

If you have any questions about the job, we are open to discussing this role further, so please feel free to get in touch.