CRM Build Lead — Fintech AI Campaigns

chip; Shoreditch; Hybrid; GBP 47,000 - 63,000; Full time

Benefits offered by this job

Salary £55,000 per year

Discretionary bonus

Workplace pension

Private medical insurance

Cycle to work

Season ticket loan

ChipX subscription

Annual training budget

Company laptop

Flexible working

28 days holiday + holidays

Job summary

Chip is building the UK's most personal digital wealth manager. This role leads CRM campaigns across onboarding, activation, balance growth and cross-sell, ensuring compliant, on-brand communications.

You’ll own end-to-end build in Braze, run QA rigorously, and optimise with AI insights while collaborating across teams to ship reliable customer experiences from a regulated fintech environment.

Qualifications

• Hands-on Braze experience building and shipping campaigns.
• Comfort with regulated fintech environments and compliance sign-off.
• QA-first approach to production work.
• Experience with segmentation and lifecycle automation.
• Interest in applying AI to CRM with sound judgment.

Responsibilities

• Own end-to-end build and execution of CRM campaigns in Braze.
• Run structured QA on every build and ensure on-brand messaging.
• Monitor live automations for performance and issues.
• Build reusable templates and content blocks for scale.
• Collaborate with Compliance to maintain FCA-regulated communications.

Skills

Braze experience

Campaign execution

QA discipline

Segmentation

Compliance awareness

AI experimentation

Cross-functional collaboration

Tools

Braze

Job description

Chip is building the UK's most personal digital wealth manager. This role leads CRM campaigns across onboarding, activation, balance growth and cross-sell, ensuring compliant, on-brand communications.

You’ll own end-to-end build in Braze, run QA rigorously, and optimise with AI insights while collaborating across teams to ship reliable customer experiences from a regulated fintech environment.